2020 has been a pivotal launchpad for businesses for creating new strategies, breaking new ground, and …
Fresh Stories
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Industry Update
Zee TV, Essence and Flipkart join forces to make TV viewing truly interactive
by adminby adminViewers could scan a QR code on-screen during the airing of Zee TV’s top-rated primetime dramas …
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Industry Update
SHEROES acquires Naaree.com; appoints founder Priya Florence Shah as Group Editor
by adminby adminFounded by Priya Florence Shah, Naaree offers content that supports women in breaking free of limitations, disempowering thinking, and achieving balance …
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Industry Update
Mumbai Indians signs multi-year deals with Cadbury, Marriott Bonvoy & Colgate
by adminby adminMumbai Indians has added global brands such as Cadbury, Marriott Bonvoy & Colgate for multi-year deals to …
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Speaking on her new role as the President of IAA, Tata said, “It is an honor …
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Industry Update
GroupM appoints Atique Kazi as President – Data, Performance and Digital Products
by adminby adminGroupM India announces the appointment of Atique Kazi appointed as President – Data, Performance and Digital …
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Industry Update
BARC India to report viewership from free & pay platforms separately
by adminby adminThe new Pay & Free platform variable will be offered over and above the current Urban …
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How do we define Madison PR? Madison PR is a Public Relations agency that is an …