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Saturday, January 25, 2020
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Media Samosa
News, Campaigns and updates from the world of Media, Advertising, Marketing
Interview
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on…
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:…
Interviews
Your-Space Story: 5 steps to creating a student-centric brand
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Opinion
Opinion
Road to 2020: What the new year withholds for LIVE events…
Opinion
Road to 2020: Content-driven Marketing for Senior Housing players
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Seven free Off-Page SEO tools to Improve the Search Engine Rank
Expert Take
Future of Content Sharing Platforms in India
Expert Take
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Opinion: Tracing the evolution of content in mobile advertising
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Expert Take
Can experiential marketing be your genie this festive season?
Expert Take
Effects of changing voice-over trends on the advertising industry
People
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
OOH
Agency Feature: Posterscope
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Firework ropes in Faye D’Souza for 30 second news videos
Movements/Update
Effie 2020: 82.5 Communications bags the Grand Effie of the year
Movements/Update
Puma ropes in Sunil Chhetri as brand ambassador
Movements/Update
Big Bazaar kick starts World Disability Day celebrations on a positive…
Marketing
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media…
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INDUSTRY UPDATE
Havas Creative bags Integrated Communication Mandate for William Grant & Sons
Media Samosa
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January 24, 2020
INDUSTRY UPDATE
Sodexo India appoints Rohit Bahety as Country President
INDUSTRY UPDATE
Vicco ropes in Alia Bhatt as brand ambassador
INDUSTRY UPDATE
Adfactors PR launches ‘Frontier Technologies’ practice
INDUSTRY UPDATE
Media Moments wins integrated communication mandate for Parfait
INDUSTRY UPDATE
Ruder Finn bags communication mandate for Harley Davidson in India
Media Samosa
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January 21, 2020
INDUSTRY UPDATE
WolfzHowl and Leapfrog Strategy form a strategic partnership
Media Samosa
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January 20, 2020
INDUSTRY UPDATE
Chirag Taneja joins Bombay Shaving Company as Chief Revenue Officer
Media Samosa
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January 20, 2020
INDUSTRY UPDATE
The Mavericks bags PR Mandate for Italian Coffee Brand, Lavazza in...
Media Samosa
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January 17, 2020
INDUSTRY UPDATE
Suresh Khatanhar appointed as Deputy Managing Director of IDBI Bank
Media Samosa
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January 17, 2020
INDUSTRY UPDATE
Madison Media wins Media AOR for Cipla Health Ltd.
Media Samosa
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January 16, 2020
INDUSTRY UPDATE
The Social Street launches The Blank Canvas for integrated outdoor services
Media Samosa
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January 15, 2020
INDUSTRY UPDATE
Mars Wrigley India appoints Kalpesh Parmar as General Manager
Media Samosa
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January 15, 2020
INDUSTRY UPDATE
Teamwork Group appoints Vivekanand Mishra as Vice President, Healthcare Business
Media Samosa
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January 10, 2020
INDUSTRY UPDATE
Ignite Mudra relaunches Michelin Man on Indian OOH landscape
Media Samosa
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January 10, 2020
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INDUSTRY UPDATE
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The Social Street launches The Blank Canvas for integrated outdoor services
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