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Monday, December 16, 2019
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Media Samosa
News, Campaigns and updates from the world of Media, Advertising, Marketing
Interview
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:…
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Interviews
Snackable content drives Red FM: Nisha Narayan, Red FM & Magic…
Opinion
Digital
Seven free Off-Page SEO tools to Improve the Search Engine Rank
Expert Take
Future of Content Sharing Platforms in India
INDUSTRY UPDATE
All you need to know about ‘Automated Email Marketing’
Opinion
Multi-channel orchestration – a marketer’s Infinity Gauntlet
Expert Take
Digital
Opinion: Tracing the evolution of content in mobile advertising
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Expert Take
Can experiential marketing be your genie this festive season?
Expert Take
Effects of changing voice-over trends on the advertising industry
Expert Take
Future of Content Sharing Platforms in India
People
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
OOH
Agency Feature: Posterscope
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Puma ropes in Sunil Chhetri as brand ambassador
Movements/Update
Big Bazaar kick starts World Disability Day celebrations on a positive…
Marketing
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media…
INDUSTRY UPDATE
Sony Pictures Networks strengthens top leadership team for SonyLiv & SET
Case Studies
Case Study: How Yograj Cinemas used UGC as movie marketing technique…
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INDUSTRY UPDATE
Fastrack Perfumes announces Ananya Panday as brand ambassador
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INDUSTRY UPDATE
Media Moments bags communication mandate for Citykart
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Hyperspace to continue handling Cuckoo India’s marketing and retail design mandate
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Reckitt Benckiser India awards media business to dentsu X
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Everymedia Technologies Pvt. Ltd. bags the communication mandate for Alpha 7 Seas
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Real Kashmir FC with support from Adidas launches an ubercool campaign
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December 9, 2019
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Elephant’s Ashwini Deshpande will be the first Indian jury at Pentawards,...
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December 9, 2019
INDUSTRY UPDATE
&flix to showcase World TV Premieres with choice of native languages
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December 6, 2019
INDUSTRY UPDATE
The Social Street appoints Parag Pandya for OOH & Experiential business
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December 5, 2019
INDUSTRY UPDATE
OPPO extends its partnership with ICC till September 2023
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December 5, 2019
INDUSTRY UPDATE
Ashish Bhasin bags South Asia Agency Head award at Campaign South Asia AOY
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December 5, 2019
INDUSTRY UPDATE
Oberoi Hotels appoints Mirum India for Marketing Cloud Services
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December 3, 2019
INDUSTRY UPDATE
MevoFit appoints Mandira Bedi as brand ambassador
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November 29, 2019
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Mayank Jain assigned as Chief Product Officer of Shortpedia
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November 29, 2019
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Viacom18 Consumer Products and Work With Fun launch Club Roadies in...
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