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Thursday, August 6, 2020
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Media Samosa
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Interview
Advertising
Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
Interviews
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Radio
BIG FM asks people to create rainbow patterns with fresh laundry
Media Samosa
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July 17, 2020
Radio
Muthoot Finance launches ‘Sunheri Soch’ Radio Campaign
Media Samosa
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June 29, 2020
Radio
Percent of people listening to radio an hour+ daily has increased:...
Aishwarrya Chakraverty
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May 27, 2020
Radio
Hooked on Books: New podcast by Red FM and Penguin India
Media Samosa
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May 14, 2020
Radio
82% of the population tuned into FM Radio for credible information:...
Aishwarrya Chakraverty
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April 9, 2020
Radio
AROI objects Sonia Gandhi’s suggestion to ban government media ads for...
Media Samosa
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April 8, 2020
Radio
Some of the best radio campaigns of all times
Paawan Sunam
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February 13, 2020
Radio
Vigor Media Worldwide bags PR mandate for Lex Mores
Media Samosa
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February 13, 2020
Radio
Case Study: How BIG FM’s new version of Mahalaya tradition reached...
Media Samosa
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November 26, 2019
Radio
Patrika Group revamps FM Tadka; get Mr Mannki as mascot
Media Samosa
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August 22, 2019
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