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Media Samosa
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Interview
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Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Expert Take
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Aishwarrya Chakraverty
-
February 1, 2021
Expert Take
Budget 2021: A & M Industry mulls over expectations from the annual budget
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the jingles
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the cards?
Expert Take
#PRPOILive: Going GLOcal with PR
Expert Take
#PRPOILive: All you need to know about Digital PR
Media Samosa
-
December 2, 2020
Expert Take
Importance of Public Relations and Advocacy in Digital Communication
Media Samosa
-
November 17, 2020
Expert Take
Experts Speak: Industry frets over lack of clarity on MIB’s plans...
Aishwarrya Chakraverty
-
November 13, 2020
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
Media Samosa
-
September 10, 2020
Expert Take
Expert View: Way forward an elusive term for PR industry post...
Aishwarrya Chakraverty
-
April 27, 2020
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Aishwarrya Chakraverty
-
March 26, 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Media Samosa
-
March 20, 2020
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Sneha Yadav
-
February 12, 2020
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Media Samosa
-
December 26, 2019
Expert Take
Opinion: Tracing the evolution of content in mobile advertising
Media Samosa
-
December 4, 2019
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INDUSTRY UPDATE
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