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Media Samosa
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Interview
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Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Expert Take
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Aishwarrya Chakraverty
-
February 1, 2021
Expert Take
Budget 2021: A & M Industry mulls over expectations from the annual budget
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the jingles
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the cards?
Expert Take
#PRPOILive: Going GLOcal with PR
Expert Take
#PRPOILive: All you need to know about Digital PR
Media Samosa
-
December 2, 2020
Expert Take
Importance of Public Relations and Advocacy in Digital Communication
Media Samosa
-
November 17, 2020
Expert Take
Experts Speak: Industry frets over lack of clarity on MIB’s plans...
Aishwarrya Chakraverty
-
November 13, 2020
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
Media Samosa
-
September 10, 2020
Expert Take
Expert View: Way forward an elusive term for PR industry post...
Aishwarrya Chakraverty
-
April 27, 2020
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Aishwarrya Chakraverty
-
March 26, 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Media Samosa
-
March 20, 2020
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Sneha Yadav
-
February 12, 2020
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Media Samosa
-
December 26, 2019
Expert Take
Opinion: Tracing the evolution of content in mobile advertising
Media Samosa
-
December 4, 2019
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INDUSTRY UPDATE
Industry Update
Universal Sompo General Insurance appoints Sharad Mathur as MD & CEO
Industry Update
Rage Coffee onboards Indian cricketer Virat Kohli as brand ambassador
Advertising
Havas Media bags integrated media duties of ACC Cement
Industry Update
ON PURPOSE bags Max Group’s corporate mandate for PR responsibilities
