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FRESH
iD Fresh Food forays into the bread category
iD Fresh Food started off as a dosa and idli batter shop in Bengaluru. Over the years the brand has expanded to...
Reliance Jewels’ campaign for Bella Collection asks consumers to Make every...
Launched with a music video, the campaign captures the different situations in the life of a Bella consumer and how she can add a...
TELEVISION
Saridon relaunch campaign urges young Indians to release pressure and bid...
Conceptualized by Lowe Lintas, Saridon relaunch campaign brings alive the 'Sirf Ek Saridon' jingle with its new positioning to triumph over headaches...
Cinthol says ‘Wake up Alive’ in its latest campaign
Conceptualised by Creativeland Asia, the new Cinthol campaign aims to uplift the homebound people amidst the pandemic and urge them to start...
INTERVIEW
MOVEMENT/UPDATE
RADIO
Our focus in MENA is PIOs and also people of South...
In conversation with Media Samosa, Prashant Panday, Mirchi, speaks at length about the brand's move to foray into the Middle East, on...
Experts Speak: Marketing on Radio – How networks go beyond the...
Media Samosa speaks with some of the experts from the radio industry to gauge and understand the radio marketing trends, AdSpends movements,...
OOH
OYO Print Strategy: Make headlines with ads
From cricket and Olympics to pandemic and vaccination, recently OYO has been strengthening it's print strategy with buzz-creating ads. We take a...
AGENCY FEATURE
Agency Feature: Hunk Golden & Media
How do we define Hunk Golden & Media?
Hunk Golden & Media is a brand solutions/IR/PR company. We are...
EXPERT OPINION
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