FRESH
PhonePe launches campaign focused on 2-Wheeler insurance
PhonePe announced the launch of an integrated multimedia campaign for 2-wheeler insurance. The brand also onboarded celebrities Dulquer Salmaan and Samantha Prabhu...
James Murdoch and Uday Shankar invest 13,500 Cr in Viacom18
Reliance Industries owned Viacom18 has entered into a strategic partnership with Bodhi Tree Systems headed by James Murdoch and Uday Shankar, with...
TELEVISION
7UP releases new TVC in ‘Think Fresh’ series
Featuring its mascot, Fido Dido, the 7UP TVC takes a humorous route to encourage people to solve their day-to-day problems through creative...
Bikano launches TVC campaign for its Bhujia
Bikano releases TV campaign for its Bhujia line. The campaign aims at creating in-depth brand visibility across the nation. Â
INTERVIEW
MOVEMENT/UPDATE
RADIO
Radio City signs broadcast deal with UP Metro Rail Corporation for...
With its launch in Lucknow and Kanpur metros, commuters across 30 stations will now be able to listen to Radio City's expansive...
Our focus in MENA is PIOs and also people of South...
In conversation with Media Samosa, Prashant Panday, Mirchi, speaks at length about the brand's move to foray into the Middle East, on...
OOH
OYO Print Strategy: Make headlines with ads
From cricket and Olympics to pandemic and vaccination, recently OYO has been strengthening it's print strategy with buzz-creating ads. We take a...
AGENCY FEATURE
Agency Feature: Hunk Golden & Media
How do we define Hunk Golden & Media?
Hunk Golden & Media is a brand solutions/IR/PR company. We are...
EXPERT OPINION
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