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Media Samosa
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Interview
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Print
OYO Print Strategy: Make headlines with ads
Jagruti Verma
-
July 28, 2021
Print
Two Wheelers topped with 6% share of Ad Space in April 2021: TAM
Print
I Heart RVing Magazine to launch this summer
Print
SET’s latest nostalgia-driven print campaign brings back pre-partition era in India
Print
How Mid-day leveraged WhatsApp channel & brand alliances to launch digital tabloid
Print
Cadbury print ad asks people to fill in the thanks
Media Samosa
-
August 7, 2020
Print
FPJ and Taproot Dentsu join hands to ‘Fight against Corona’ and...
Media Samosa
-
July 1, 2020
Print
Free Press Journal cancels out all COVID-19 terms in special edition
Media Samosa
-
June 10, 2020
Print
BCCL says newspapers are safe despite COVID-19 scare
Media Samosa
-
March 25, 2020
Print
COVID-19: Several newspapers suspend print editions in Mumbai
Media Samosa
-
March 23, 2020
Print
Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?
Paawan Sunam
-
January 10, 2020
Print
With editorial revamp, Business Today Magazine to go big on digital
Media Samosa
-
December 16, 2019
Print
DNA to go all-digital, bids farewell to print editions
Media Samosa
-
October 9, 2019
Print
Campaign Face off: Britannia Good Day vs Amul’s Butter Cookie challenge
Sneha Yadav
-
August 16, 2019
Print
HT Launches Revamped School Edition
Media Samosa
-
May 3, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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Interview: Raju Vanapala explains citizen journalism at play on Way2News
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7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Digital
Disney+ Hotstar Premium to launch all 31 Seasons of ‘The Simpsons’
Industry Update
March performance is weaker reflecting COVID-10 spread: WPP Update
Industry Update
Havas Group Indonesia names Sumit Kanungo as Group Strategy Director
Industry Update
Beam & Words bags PR mandate for Bunaai
