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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Print
OYO Print Strategy: Make headlines with ads
Jagruti Verma
-
July 28, 2021
Print
Two Wheelers topped with 6% share of Ad Space in April 2021: TAM
Print
I Heart RVing Magazine to launch this summer
Print
SET’s latest nostalgia-driven print campaign brings back pre-partition era in India
Print
How Mid-day leveraged WhatsApp channel & brand alliances to launch digital tabloid
Print
Cadbury print ad asks people to fill in the thanks
Media Samosa
-
August 7, 2020
Print
FPJ and Taproot Dentsu join hands to ‘Fight against Corona’ and...
Media Samosa
-
July 1, 2020
Print
Free Press Journal cancels out all COVID-19 terms in special edition
Media Samosa
-
June 10, 2020
Print
BCCL says newspapers are safe despite COVID-19 scare
Media Samosa
-
March 25, 2020
Print
COVID-19: Several newspapers suspend print editions in Mumbai
Media Samosa
-
March 23, 2020
Print
Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?
Paawan Sunam
-
January 10, 2020
Print
With editorial revamp, Business Today Magazine to go big on digital
Media Samosa
-
December 16, 2019
Print
DNA to go all-digital, bids farewell to print editions
Media Samosa
-
October 9, 2019
Print
Campaign Face off: Britannia Good Day vs Amul’s Butter Cookie challenge
Sneha Yadav
-
August 16, 2019
Print
HT Launches Revamped School Edition
Media Samosa
-
May 3, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
Interview: Raju Vanapala explains citizen journalism at play on Way2News
August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
Truecaller appoints Jijendran Ravindran as Vice President of Global Business Development
Digital
Vyoma Media wins Digital Outdoor Advertising mandate for TVS Victor
Industry Update
Shemaroo Entertainment appoints Sandeep Gupta COO for Broadcasting Business
Industry Update
Pepper Interactive Communications bags PR mandate of Kadence
