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Tuesday, January 21, 2020
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Media Samosa
News, Campaigns and updates from the world of Media, Advertising, Marketing
Interview
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on…
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:…
Interviews
Your-Space Story: 5 steps to creating a student-centric brand
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Opinion
Opinion
Road to 2020: Content-driven Marketing for Senior Housing players
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Seven free Off-Page SEO tools to Improve the Search Engine Rank
Expert Take
Future of Content Sharing Platforms in India
INDUSTRY UPDATE
All you need to know about ‘Automated Email Marketing’
Expert Take
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Opinion: Tracing the evolution of content in mobile advertising
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Expert Take
Can experiential marketing be your genie this festive season?
Expert Take
Effects of changing voice-over trends on the advertising industry
People
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
OOH
Agency Feature: Posterscope
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Effie 2020: 82.5 Communications bags the Grand Effie of the year
Movements/Update
Puma ropes in Sunil Chhetri as brand ambassador
Movements/Update
Big Bazaar kick starts World Disability Day celebrations on a positive…
Marketing
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media…
INDUSTRY UPDATE
Sony Pictures Networks strengthens top leadership team for SonyLiv & SET
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Print
Why Volkswagen Beetle Print Ads are inscribed in the brand legacy?
Paawan Sunam
-
January 10, 2020
Print
With editorial revamp, Business Today Magazine to go big on digital
Print
DNA to go all-digital, bids farewell to print editions
Print
Campaign Face off: Britannia Good Day vs Amul’s Butter Cookie challenge
Print
HT Launches Revamped School Edition
Print
IRS Q1 2019 Data: Print continues to expand; total number of...
Media Samosa
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April 30, 2019
Print
Interview: We look at ourselves as a Viewspaper: Aditya Tandon, Firstpost...
Saloni Surti
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April 18, 2019
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Interview: Raju Vanapala explains citizen journalism at play on Way2News
August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
July 10, 2019
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INDUSTRY UPDATE
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
INDUSTRY UPDATE
SBI Life Insurance launches the programmatic digital OOH campaign
INDUSTRY UPDATE
From Reliance Jio to Dabur, the marketing fervour at Kumbh Mela...
INDUSTRY UPDATE
Industry mourns the passing of media veteran George John
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