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Media Samosa
News, Campaigns and updates from the world of Media, Advertising, Marketing
Interview
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on…
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:…
Interviews
Your-Space Story: 5 steps to creating a student-centric brand
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Opinion
Opinion
Road to 2020: What the new year withholds for LIVE events…
Opinion
Road to 2020: Content-driven Marketing for Senior Housing players
Media
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Seven free Off-Page SEO tools to Improve the Search Engine Rank
Expert Take
Future of Content Sharing Platforms in India
Expert Take
Media
Decade Samosa: Evolution of PR industry in the last 10 years…
Digital
Opinion: Tracing the evolution of content in mobile advertising
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Expert Take
Can experiential marketing be your genie this festive season?
Expert Take
Effects of changing voice-over trends on the advertising industry
People
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
OOH
Agency Feature: Posterscope
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Firework ropes in Faye D’Souza for 30 second news videos
Movements/Update
Effie 2020: 82.5 Communications bags the Grand Effie of the year
Movements/Update
Puma ropes in Sunil Chhetri as brand ambassador
Movements/Update
Big Bazaar kick starts World Disability Day celebrations on a positive…
Marketing
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media…
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Media Samosa Round-Up: January 20 to January 24
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Industry mourns the loss of advertising veteran Tara Sinha
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Ad Club announces nominees for Marquees 2019
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