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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
Report
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Report
Ad space per publication in 2021 soared by 33%: TAM
Media Samosa
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February 28, 2022
Report
Ad Volumes for Music Genre witnessed 34% indexed growth in 2021 compared to 2017: TAM
Report
Indian box office lost more than ₹15,000 Cr to the pandemic: Ormax Box Office Report 2020-21
Report
Ad volumes for Movie Genres increased by 13% in 2021 compared to 2020: TAM
Report
M&E industry to grow to $55-70B by 2030: CII – BCG Big Picture 2021 Report
Report
Apple, Amazon & Microsoft occupy top three spots: Best Global Brands...
Media Samosa
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November 18, 2021
Report
40% of startup organizations find global video content helpful for identifying...
Media Samosa
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November 15, 2021
Report
68% of Prosumers expect personalized & AI-driven e-commerce shopping experience: Havas...
Media Samosa
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November 15, 2021
Report
75% of marketers are expecting an increase in mobile budgets in...
Media Samosa
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September 30, 2021
Report
49% households say post COVID-19 sustainability even more important: Kantar Report
Media Samosa
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September 29, 2021
Report
68% Indian consumers to shop online this festive season : Report
Media Samosa
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September 24, 2021
Report
80% of consumers’ journeys will be ‘digital’ influenced this festive season:...
Media Samosa
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September 17, 2021
Report
Print ranks third, after Television & Social Media as credible source...
Media Samosa
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September 9, 2021
Report
Audio leads online content consumption in rural India: Rural COVID Barometer...
Media Samosa
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September 8, 2021
Report
Indian Marketers embrace change and prioritize the customer: Salesforce Research
Aishwarrya Chakraverty
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September 6, 2021
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INDUSTRY UPDATE
Industry Update
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Industry Update
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Industry Update
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BookMyShow rolls out transactional Video-On-Demand platform ‘BookMyShow Stream’
