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Media Samosa
Home
Interview
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Interviews
Our focus in MENA is PIOs and also people of South…
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV &…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
Report
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Report
Quick commerce is expected to grow 10-15x in the next 5 years: Report
Media Samosa
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July 27, 2021
Report
Only 12 out of 332 COVID-19 ads were able to substantiate their claims in FY 2020-21: ASCI
Report
Ad volumes grew by 43% on TV for Jan-June 2021: TAM
Report
Ecom-Food/Grocery ad volumes grew by 50% on digital for Jan-May 2021: TAM
Report
TV remains the main contributor with 40.9% ad share in India: dentsu Report
Report
TV advertising to grow at 8.6% in 2021: PwC Report
Media Samosa
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July 12, 2021
Report
Digital ad insertions grew by 93% from Jan-May 2021 for Real...
Media Samosa
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July 12, 2021
Report
Personal Healthcare ad volumes grew by 86% on TV for Jan-May...
Media Samosa
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July 12, 2021
Report
Gaming is no longer a stereotyped, niche activity: Interbrand Report 2021
Media Samosa
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June 18, 2021
Report
F&B ad volumes grew by 28% in Print for Jan-Mar 2021:...
Media Samosa
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June 14, 2021
Report
BFSI ad volumes on Radio grew by 27% in Jan-April 2021:...
Media Samosa
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June 4, 2021
Report
98% of CIOs in India report expanded responsibilities during COVID-19: Adobe...
Media Samosa
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June 2, 2021
Report
Two Wheelers topped with 6% share of Ad Space in April...
Media Samosa
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May 31, 2021
Report
Advertising doubled on TV in April 2021: TAM
Media Samosa
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May 31, 2021
Report
Only 47% of brands are seen as trustworthy around the world:...
Media Samosa
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May 28, 2021
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INDUSTRY UPDATE
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Santoor ropes in celebrity superstars for different regions in its mega...
Industry Update
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Advertising
Nycil from Zydus Wellnes Ltd. introduces hand sanitizers amidst the COVID-19...
Industry Update
Pitchfork Partners to be strategic communication partner to Somaiya Group
