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Thursday, August 6, 2020
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Media Samosa
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Interview
Advertising
Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
Interviews
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
Report
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Report
Hindi news channels got maximum ads in June-July 2020: TAM AdEx
Media Samosa
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August 5, 2020
Report
Unlock 1.0 saw FMCG industry clocking growth of 4.5% versus a year ago: Nielsen FMCG Snapshot 2020
Report
Most advertisements in June-July were about toilet soaps, shampoos: TAM AdEx
Report
A fourth of all TV ads in June-July 2020 were of HUL brands: TAM
Report
Toilet Soaps were the most advertised category on TV in June-July 2020: TAM
Report
680+ advertisers consistently advertised on TV during Week 23-28: TAM Report
Media Samosa
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July 17, 2020
Report
Indian marketers find acting upon ‘Real-time’ data to be a challenge:...
Media Samosa
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June 25, 2020
Report
Digital advertising expected to decline by 2.3% during 2020: GroupM Report
Media Samosa
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June 23, 2020
Report
Demand for knowledge and entertainment has increased: EY Report on Impact...
Media Samosa
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June 11, 2020
Report
4 in 5 Indian consumers will reduce shopping expenditure post lockdown:...
Media Samosa
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June 11, 2020
Report
Connected TV promises to command larger share of budget in coming...
Media Samosa
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June 11, 2020
Report
Ad volumes on TV grows by 16% in the last two...
Media Samosa
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May 29, 2020
Report
Report: Indians to buy more food and healthcare products in coming...
Media Samosa
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May 19, 2020
Report
FICCI Frames Report ‘Entertainment Law Book 2020’ dwells into regulatory...
Media Samosa
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May 19, 2020
Report
70% of people are spending more time on online news searches:...
Media Samosa
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May 12, 2020
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INDUSTRY UPDATE
Industry Update
91springboard appoints Pitchfork Partners as strategic communication consultant
Industry Update
KFC partners with The Souled Store for merchandise
Industry Update
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Industry Update
NDTV Broadcast’s FY19 Result Best In 14 Years, Group Turnaround Of...
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