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Thursday, August 6, 2020
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Media Samosa
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Interview
Interviews
Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
Interviews
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Interviews
Education, Healthcare & teleshopping major categories of concern post Consumer Protection Act 2019: Rohit Gupta, ASCI
Saloni Surti
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August 4, 2020
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan Ponnappa, eBay
Interviews
Digital & Social Media have been our go-to mode of communication: Arpit Machhar, Dangal TV
Interviews
Best way to buy & sell any channels that go digital is through programmatic: Bharat Khatri, Xaxis India
Interviews
Zee Marathi gained 4% share in the genre during the lockdown:...
Aishwarrya Chakraverty
-
June 24, 2020
Interviews
With production halted, everyone will face a vacuum in content: Ashish...
Aishwarrya Chakraverty
-
June 19, 2020
Interviews
I preferred the ‘old abnormal’ to this ‘new normal’: Ram Madhvani,...
Aishwarrya Chakraverty
-
June 15, 2020
Interviews
Percent of people listening to radio an hour+ daily has increased:...
Aishwarrya Chakraverty
-
May 27, 2020
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya...
Sneha Yadav
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April 22, 2020
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT...
Sneha Yadav
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March 17, 2020
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin...
Aishwarrya Chakraverty
-
February 27, 2020
Interviews
Food trends are fueled & validated on social media: Amit Nair,...
Aishwarrya Chakraverty
-
February 12, 2020
Interviews
Interview: To succeed in the healthy snacking category, we need an...
Sneha Yadav
-
February 6, 2020
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
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INDUSTRY UPDATE
Industry Update
Dentsu Impact partners with Subway for media mandate
Industry Update
GroupM Motivator wins Safari Bags media mandate
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Kinetic Worldwide launches OOH planning tool, IOM
Industry Update
Byju’s replaces Oppo from team India’s Jersey
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