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Media Samosa
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Interview
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Percent of people listening to radio an hour+ daily has increased:…
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya…
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT…
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
Food trends are fueled & validated on social media: Amit Nair,…
Opinion
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Opinion
Opinion: Will the 21-day lockdown change the way Indians consume news?
Opinion
Disruption of a Trillion Dollar Industry: How can events industry rebuild
Opinion
Beti Ko Finance Padhao…
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
71% believe coronavirus must not be exploited to promote a brand:…
Movements/Update
Nivea India produces Hand Sanitizers to fight against COVID-19
Movements/Update
Shilpa Shetty App partners Fit India Movement
Movements/Update
ZEE pauses its content to #BreakTheCoronaOutbreak
Movements/Update
Bisleri recycles bottles to make uniform for the staff
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Interviews
Percent of people listening to radio an hour+ daily has increased: Rahul Namjoshi, MyFM
Aishwarrya Chakraverty
-
May 27, 2020
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya Bhat, Jio Studios
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT platform: Pankaj Chhaparwal
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin Shenoy, Viacom18
Interviews
Food trends are fueled & validated on social media: Amit Nair, Living Foodz, ZEEL
Interviews
Interview: To succeed in the healthy snacking category, we need an...
Sneha Yadav
-
February 6, 2020
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
-
January 20, 2020
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
-
January 17, 2020
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:...
Sneha Yadav
-
November 25, 2019
Interviews
Your-Space Story: 5 steps to creating a student-centric brand
Jagruti Verma
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November 19, 2019
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle...
Aishwarrya Chakraverty
-
November 15, 2019
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Media Samosa
-
November 11, 2019
Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Aishwarrya Chakraverty
-
September 9, 2019
Interviews
Snackable content drives Red FM: Nisha Narayan, Red FM & Magic...
Media Samosa
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September 3, 2019
Interviews
Interview: Vikram Chandra talks about industry overhaul with Editorji
Jagruti Verma
-
August 29, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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INDUSTRY UPDATE
Industry Update
MediaCom announces changes to Worldwide EMEA and UK leadership teams
Industry Update
March performance is weaker reflecting COVID-10 spread: WPP Update
Industry Update
Hill+Knowlton Strategies appoints Abhishek Gulyani as new CEO for India
Industry Update
TVS Credit launches second edition of #MagicalDiwali this festive season
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