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Media Samosa
Home
Interview
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Interviews
Our focus in MENA is PIOs and also people of South…
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV &…
Interviews
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which…
Opinion
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Opinion
Opinion: How AR is shaping the future of beauty industry
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO League
Sneha Yadav
-
June 8, 2021
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop Banerjee, ZEE LIVE
Interviews
Our focus in MENA is PIOs and also people of South Asian descent: Prashant Panday, ENIL, Mirchi
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV & OTT cater to different consumption needs of the consumers: Kartik Mahadev, ZEEL
Interviews
Interview: Earlier ‘Content was King’, now it’s only ‘Original Content’ which cuts through – Rajat Uppal, 104.8 ISHQ FM
Interviews
Interview: Mansi Darbar, IN10 Media Network on the launch of their...
Aishwarrya Chakraverty
-
March 17, 2021
Interviews
The league’s global Instagram account has 1.7M total followers from India:...
Sneha Yadav
-
January 18, 2021
Interviews
Gaana saw a 13% rise in music consumption across India: Prashan...
Media Samosa
-
December 29, 2020
Interviews
Interview: We are betting big on original IPs with increased focus...
Sneha Yadav
-
December 23, 2020
Interviews
For massification of non-cricket properties, high entertainment quotient & localization is...
Sneha Yadav
-
December 22, 2020
Interviews
Interview: Through brand Mirchi we will be hyperlocal generalists focussed on...
Sneha Yadav
-
December 14, 2020
Interviews
Western India continues to be a key region for us: Rajeev Sehgal...
Jagruti Verma
-
December 10, 2020
Interviews
Amit Nair shares insights from Zee Zest’s digital-first strategy to grow...
Jagruti Verma
-
November 9, 2020
Interviews
We spend 50% of marketing budgets on TV & 40% on...
Sneha Yadav
-
November 4, 2020
Interviews
Larger discussion is around the content of news channels: Mohit Joshi
Media Samosa
-
October 29, 2020
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INDUSTRY UPDATE
Industry Update
OTTera appoints Sumit Rastogi as Director, Business Development
Industry Update
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