The digital take on the old-classic OOH, DOOH is basically OOH powered by digital elements such as geofencing, tracking, retargeting, …
Latest in Interviews
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Based out of Hyderabad, Way2News is a team of 130 editorial staffers. On a daily basis, armed with AI tools, …
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InterviewsTelevision
Interview: We are betting big on original IPs with increased focus on local content says, Abhishek Dutta, Cartoon Network & Pogo
by adminApart from news and movies, the third genre that has contributed to the all-time high total viewership across India during …
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Interviews
Interview: Kent RO chooses ICC World Cup 2019 to pitch their International Expansion
by adminWith the fandom for leagues like IPL, T-20, Pro Kabbadi etc. reaching a new high, brands as well as sports …
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Interviews
Livestreams created a level playing field in the experiential industry: Swaroop Banerjee, ZEE LIVE
by adminAs the definition of normal changed, the experiential industry was one of the most impacted, nudging the sector towards digital. …
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Interviews
We saw a growth in non-prime time viewing as well during the lockdown: Kartik Mahadev, ZEEL
by adminIn line with the channel’s proposition of ‘All Eyes On New’, Zee Café’s content palette boasts of diverse genres. As the …
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Interviews
You can over-communicate & sometimes it's better to do that: Pavan Ponnappa, eBay
by adminPavan Ponnappa, Head – Marketplace Experience, eBay sheds light on eBay as a platform that aims to enable sellers in India …
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Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash Pandey, ABP Network
by adminIn an exclusive conversation with Media Samosa, Avinash Pandey, CEO, ABP Network shares a glimpse of the endeavors of the …
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Interviews
We spend 50% of marketing budgets on TV & 40% on digital: Anurag Kumar, Tata Sky
by adminAs per Anurag Kumar, Chief Communications Officer, Tata Sky, the brand has been growing faster than any of its competitors. …
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Zee Zest is a new lifestyle channel that has been launched by the Zee Entertainment Enterprises Limited. The team plans …