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Media Samosa
News, Campaigns and updates from the world of Media, Advertising, Marketing
Interview
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:…
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Interviews
Snackable content drives Red FM: Nisha Narayan, Red FM & Magic…
Opinion
Digital
Seven free Off-Page SEO tools to Improve the Search Engine Rank
Expert Take
Future of Content Sharing Platforms in India
INDUSTRY UPDATE
All you need to know about ‘Automated Email Marketing’
Opinion
Multi-channel orchestration – a marketer’s Infinity Gauntlet
Expert Take
Digital
Opinion: Tracing the evolution of content in mobile advertising
Expert Take
It’s not about only creating a great ad: Anuj Rustagi, Fabelle…
Expert Take
Can experiential marketing be your genie this festive season?
Expert Take
Effects of changing voice-over trends on the advertising industry
Expert Take
Future of Content Sharing Platforms in India
People
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
OOH
Agency Feature: Posterscope
INDUSTRY UPDATE
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Puma ropes in Sunil Chhetri as brand ambassador
Movements/Update
Big Bazaar kick starts World Disability Day celebrations on a positive…
Marketing
Mindshare India launches Audio Conferencing Bridge Solution – ‘mSamvaad’ for media…
INDUSTRY UPDATE
Sony Pictures Networks strengthens top leadership team for SonyLiv & SET
Case Studies
Case Study: How Yograj Cinemas used UGC as movie marketing technique…
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Opinion: Tracing the evolution of content in mobile advertising
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Hike launches customisable avatars with HikeMoji in 9 languages
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Platform Feature: Lemma Technologies
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November 6, 2019
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October 23, 2019
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Case Study: A look at Mahindra Racing’s YouTube strategy
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October 16, 2019
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October 11, 2019
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October 9, 2019
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Google India launches AdSense in Marathi
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October 7, 2019
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Exclusive: Creative display ads make bulk of education category insertions
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Exploring ‘Mobile Pe Dolby Hai Kya’ with Ashim Mathur, Dolby Laboratories
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INDUSTRY UPDATE
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