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Media Samosa
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Interview
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Marketing
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Interviews
Our focus in MENA is PIOs and also people of South…
Interviews
It’s an ‘AND’ world, not an ‘OR’ world where TV &…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Marketing
Weddings by Canon: Canon’s plan for the South Indian market in post-pandemic world
Jagruti Verma
-
July 26, 2021
Marketing
From cable to OTT & social media: Shark Week turns 33 roping in big names…
Marketing
Duroflex Sounds of Sleep campaign gears up for the next phase
Marketing
Lay’s introduces new packs with Ishaan Khatter in its latest campaign
Marketing
Samsung India teams up with National Geographic Traveller India to showcase 8K Video Snap prowess
Marketing
Rin releases latest TVC with Indian fencer, Bhavani Devi
Media Samosa
-
June 22, 2021
Marketing
FreshToHome rolls out TVC to nudge consumers to buy online
Media Samosa
-
June 18, 2021
Marketing
Mamaearth ropes in mother-daughter duo, Amrita Singh and Sara Ali Khan...
Media Samosa
-
June 10, 2021
Marketing
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO...
Sneha Yadav
-
June 8, 2021
Marketing
BBC Media Action latest campaign highlights efforts of the Bengaluru ‘invaluables’
Media Samosa
-
June 2, 2021
Marketing
Nippon Paint National Highway initiative attempts to spread the message on...
Media Samosa
-
May 19, 2021
Marketing
TECNO appoints Chris Evans as its global brand ambassador
Media Samosa
-
May 3, 2021
Marketing
OPPO partners with Discovery India for Life Unscene campaign
Media Samosa
-
May 3, 2021
Marketing
Star Cement rolls out campaign with Akshay Kumar- Hain Tayyar Hum!
Media Samosa
-
April 30, 2021
Marketing
Inside: The Marketing strategy of ZEE Biskope with hyper-localized content strategy...
Aishwarrya Chakraverty
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April 23, 2021
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