Crompton launches first TVC for its new range of air coolers

Conceptualized by BBDO India, Crompton has recently released its first-ever TVC for the newly launched Optimus Air Cooler range, focused on the...

Quaker rolls out TVC to introduce ‘Made for India’ oats with...

The campaign by Quaker, #oneoatsmanytastes introduces oats in two new flavours with an aim to give different taste options to its...

Greenply launches TVC to celebrate the resilience of the human spirit

The campaign is created by Ogilvy India for Greenply, under the direction of Bollywood director Shoojit Sircar, and highlights the journey of...

Center Fruit’s new campaign reiterates brand positioning of ‘Mood Ting Tong’

Conceptualized by Perfetti Van Melle India & Ogilvy India, Centre Fruit's Mood Ting Tong campaign will be aired on TV and supported...

Pepsico rolls out quirky campaign for Sting in India

Sting from Pepsico India attempts to resonate with the youth who are always on-the-go, through its message of 'Energy Bole Toh Sting'...

National Geographic India adds Kannada Feed to its language portfolio

National Geographic India will now be available across six languages, including Kannada, Tamil, Telugu, Hindi, Bangla and English. National...

SET’s latest nostalgia-driven print campaign brings back pre-partition era in India

The latest print campaign of OMD India for SET's Kyun Utthe Dil Chhod Aaye attempts to bring back the pre-partition era in...

Ormax Media launches GEC character popularity track in four languages

With a focus on regional language, Ormax Media has announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax...

Colors Tamil to start airing two new shows in 2021

Colors Tamil hopes to strengthen their Monday to Saturday primetime with Sillunu Oru Kaadhal and daily morning band with Bhajan Samraat.

Interview: We are betting big on original IPs with increased focus...

With the kids' content seeing a surge in consumption during the lockdown, Media Samosa speaks to Abhishek Dutta about how the genre...