BARC India introduces new software interface YUMI Analytics

Starting in July 2020, Broadcast Audience Research Council India clients will have access to data only via YUMI Analytics software.  Starting July 1, 2020, BARC...

BARC Week 24 top brands list feature Lux, Dettol & Myntra

Among the top advertisers listed in BARC Week 24 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Recorded between June 13...

Zee Marathi gained 4% share in the genre during the lockdown:...

As the M & E sector gears up for Unlock 1.0, Amit Shah, Zee Entertainment Enterprises Ltd, sheds light on the plans ahead for...

BARC Week 23 top brands list feature Lux, PolicyBazaar & Sunsilk

Among the top advertisers listed in BARC Week 23 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Recorded between June 6...

&flix launches campaign ft. José Covaco to revive the first day...

&flix pairs up with José Covaco for their new campaign shot at home during the lockdown to present Flix First Premiere of Hollywood movies...

BARC Week 22: Dangal, Star Plus & Sun TV top all...

According to the BARC Week 22 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels...

BARC Week 22 top brands list feature Lux, Horlicks & Clinic...

Among the top advertisers listed in BARC Week 22 data, Hindustan Lever Ltd and Brooke Bond Lipton India Ltd had the highest number of insertions. Recorded between May...

Zee Marathi rolls out fresh ‘filmed-at-home’ shows with a mission to...

As Maharashtra moves forward with ‘Mission Begin Again’, Zee Marathi launches 3 new shows completely filmed from home and is geared up with a robust...

BARC Week 21: Dangal, Sun TV, Star Plus top all channels...

According to the BARC Week 21 free channels list, the highest number of impressions were documented for Dangal. Sun TV topped the pay channels...

BARC Week 21 top brands list feature PolicyBazaar, Lux & Horlicks

Among the top advertisers listed in BARC Week 21 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Recorded between May 23 and May...