BARC Week 34: Star Utsav, Sun TV & Star Plus top...

According to the BARC Week 34 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay...

BARC Week 34 top brands list feature Lizol, Lux & Dettol

Among the top advertisers listed in BARC Week 34 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Recorded between August 22...

Lizol unveils ‘Safe to Touch’ campaign for surface disinfection

The new campaign by Lizol is focused on raising awareness on the importance of surface disinfection to help fight germs and viruses during the...

Report: TV AD volumes in Unlock period surpasses Pre-Covid Volumes by...

BARC India & Nielsen Media explain ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.  This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly...

BARC Week 33: Star Utsav, Sun TV & Zee Anmol top...

According to the BARC Week 33 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay...

BARC Week 33 top brands list feature Dettol, PolicyBazaar & Lux

Among the top advertisers listed in BARC Week 33 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Recorded between August 15...

BARC Week 32: Star Utsav, Sun TV & Zee Anmol top...

According to the BARC Week 32 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay...

BARC Week 32 top brands list feature Dettol, Lizol & PolicyBazaar

Among the top advertisers listed in BARC Week 32 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Recorded between August 8...

Interview: It is not Television vs OTT but how both can...

In an exclusive conversation with Media Samosa, Hashim Dsouza sheds light on the programming strategy of Vh1, the latest marketing initiatives & growing viewership...

Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash...

Avinash Pandey, CEO, ABP Network, takes us through the state of the news network in reaching out to people, their current content, communication, and...