TV advertising grew by 21% from 2016-19: BARC India report

BARC India released an exhaustive compendium of the trends and insights on how viewers consumed TV content across the years and more particularly in 2019. According...

BARC Week 10: Dangal, Sun TV, Sony SAB top all channels...

According to the BARC Week 10 data, Dangal is the top channel in all channels (free+pay) list, followed by Sun TV. They also topped...

BARC Week 10 top brands list feature OLX, Amazon & Dettol

Among the top ten brands listed in BARC Week 10 data, OLX, Amazon and Facebook, along with Dettol Toilet Soaps were the highest spenders. The...

Sony BBC Earth’s docu-film ‘Climate Change – The Facts’ to premiere...

Sony BBC Earth's 'Climate Change- The Facts' to deliver an unflinching exploration of what dangerous levels of climate change could mean for all life...

POGO and Cartoon Network announce three new comedies for 2020

POGO greenlights production of 2 new originals — Titoo and Lambuji Tinguji; Cartoon Network acquires Bandbudh Aur Budbak. POGO and Cartoon Network, channels under WarnerMedia Entertainment...

NBA launches new campaign #NBAEkGameChallenge

With the objective to grow the league’s fan base in India, NBA’s latest marketing campaign #NBAEkGameChallenge for the 2019-2020 season aims to recruit new...

Star Plus extends fiction shows to six days a week

Star Plus has extended its weekday fiction show line-up to six days a week. Starting 29th February, Star Plus’ viewers can watch their favorite fiction shows from Monday to...

Star Sports launches #KhelBolega around 13th season of VIVO IPL

In a bid to stop the constant #Bakar aka fan chatter around VIVO IPL, Star India launches a new TVC- #KhelBolega. IPL 13 campaign...

ASCI upheld complaints against 248 ads out of 408

In the ASCI investigation, most ads were evaluated for misleading claims, the CCC was also against encouraging disregard for safety.

Campaign Face Off: Mondelez India’s Couple-Love vs ITC Fabelle’s Self-Love

In this campaign face-off, experts analyze the impact of Mondelez India's 'love' meter and ITC Fabelle's 'magic' through respective TVC launches.  Two chocolate majors -...