Domex initiates an ambush campaign against Harpic

Domex, the home cleaning/disinfection brand from HUL launched an ambush campaign against Harpic, for their new product Domex Fresh Guard Disinfectant Toilet...

‘FRIENDS: The Reunion’ to be premiered on Television across Zee English...

In a bid to mark this Friendship Day, ‘FRIENDS: The Reunion’ will premiere on Indian Television across 12 ZEE Channels on 1st...

Our TG is middle-class Bengali women & we believe in creating...

In conversation with Media Samosa, Samrat Ghosh from ZEE Bangla highlights the latest content consumption trends on television, the relevance of the...

Zee Zest launches two new shows for digital audience under Zest...

In a bid to reach more people and tap its online presence, the two new shows of Zee Zest will be released...

Advertising doubled on TV in April 2021: TAM

TAM AdEx television advertising report (April 2021 vs. April 2020) highlights how television advertising doubled in April 2021, compared to April 2020,...

Cartoon Network launches 150+ home-based activities for kids this summer

As an extension to the summer campaign, Cartoon Network will also introduce digital contests and challenges to encourage families and kids to engage in...

OPPO partners with Discovery India for Life Unscene campaign

In an attempt to capture the unexplored terrains, OPPO's ‘Life Unscene’ campaign follows two new-age video creators - Ganesh Vanare and Anunay...

Sony Pictures Networks partners with SayTrees to support afforestation efforts

In partnership with SayTrees, Sony Pictures have planted over 8000 tree saplings in Satara, Maharashtra in an effort to focus on environmental...

It’s an ‘AND’ world, not an ‘OR’ world where TV &...

In conversation with Media Samosa, Kartik Mahadev, ZEEL, sheds light on &PriveHD's latest offering, Prive World Box Office, the campaign-led promotion, content,...

Axis Bank urges people to cherish small moments of joy in...

Conceptualized by Lowe Lintas Mumbai, the latest campaign of Axis Bank focuses on the small moments of life, showcasing the brand's offerings in line with...