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Media Samosa
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Interview
Interviews
The viewership for our platform increased more than double: Ridhima Lulla,…
Interviews
South has always been an essential market for us: Sukhpreet Singh,…
Interviews
We saw a growth in non-prime time viewing as well during…
Interviews
Interview: It is not Television vs OTT but how both can…
Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash…
Opinion
Opinion
Opinion: Television for the millennial? Creating a space in the multi-screen…
Opinion
7 hidden PR learnings from characters of NBC’s ‘The Office’
Opinion
Decoding PR Strategy for Real Estate during crisis period
Opinion
Opinion: Cashbacks & Discounts: Is the post-COVID consumer reward ready?
Opinion
The state of VR & AR in the Indian A &…
Expert Take
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Tarunjeet Rattan joins PR Boutiques International as Vice President for executive…
Movements/Update
NBA 2K League partners with Pocket Aces’ Loco to stream it…
Movements/Update
Hindware launches ‘Contactless Handwashing booths’ as part of new campaign
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
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Interviews
The viewership for our platform increased more than double: Ridhima Lulla, Eros Now
Aishwarrya Chakraverty
-
September 30, 2020
Interviews
South has always been an essential market for us: Sukhpreet Singh, DishTV
Interviews
We saw a growth in non-prime time viewing as well during the lockdown: Kartik Mahadev, ZEEL
Interviews
Interview: It is not Television vs OTT but how both can coexist, says Hashim Dsouza, Vh1, Viacom18
Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash Pandey, ABP Network
Interviews
[Interview] The term ‘Innovation’ is very loosely used these days: Aditya...
Sneha Yadav
-
April 22, 2020
Interviews
Interview: Spicy Pitch helped Cricbuzz grow into a premier cricket OTT...
Sneha Yadav
-
March 17, 2020
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin...
Aishwarrya Chakraverty
-
February 27, 2020
Interviews
Food trends are fueled & validated on social media: Amit Nair,...
Aishwarrya Chakraverty
-
February 12, 2020
Interviews
Interview: To succeed in the healthy snacking category, we need an...
Sneha Yadav
-
February 6, 2020
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
-
January 17, 2020
Interviews
Zee Café’s TV-First approach has made us disruptors in the category:...
Sneha Yadav
-
November 25, 2019
Interviews
Your-Space Story: 5 steps to creating a student-centric brand
Jagruti Verma
-
November 19, 2019
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle...
Aishwarrya Chakraverty
-
November 15, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
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7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
LF buys telecast rights of MasterChef Australia Season 8 in Hindi
Industry Update
Laqshya Media Group launches a tool to measure impact of OOH...
Industry Update
Orient Electric appoints Salil Kapoor to lead its Home Appliances business
Industry Update
Kantar appoints Alexis Nasard as CEO
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