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Media Samosa
Home
Interview
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Media Samosa
-
November 9, 2021
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava, Laqshya Media Group
Interviews
Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO League
Interviews
Livestreams created a level playing field in the experiential industry: Swaroop Banerjee, ZEE LIVE
Interviews
Amit Nair shares insights from Zee Zest’s digital-first strategy to grow...
Jagruti Verma
-
November 9, 2020
Interviews
We spend 50% of marketing budgets on TV & 40% on...
Sneha Yadav
-
November 4, 2020
Interviews
Larger discussion is around the content of news channels: Mohit Joshi
Media Samosa
-
October 29, 2020
Interviews
The viewership for our platform increased more than double: Ridhima Lulla,...
Aishwarrya Chakraverty
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September 30, 2020
Interviews
South has always been an essential market for us: Sukhpreet Singh,...
Aishwarrya Chakraverty
-
September 17, 2020
Interviews
We saw a growth in non-prime time viewing as well during...
Sneha Yadav
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September 7, 2020
Interviews
Interview: It is not Television vs OTT but how both can...
Aishwarrya Chakraverty
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August 19, 2020
Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash...
Aishwarrya Chakraverty
-
August 17, 2020
Interviews
Radio FCT revenues fell to 80% during first 90 days of...
Aishwarrya Chakraverty
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August 12, 2020
Interviews
Education, Healthcare & teleshopping major categories of concern post Consumer Protection...
Saloni Surti
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August 4, 2020
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INDUSTRY UPDATE
Industry Update
Havas Creative Group India appoints Debopriyo Bhattacherjee as EVP & Planning...
Industry Update
Concept Public Relations bags the PR mandate of Epigamia
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79% of the MSEs are negatively impacted by COVID-19 crisis: Kantar...
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Archetype bags vivo India’s Communications mandate
