With people being stuck at homes and consumption of content going up, a lot changed for music streaming apps. They …
Latest in Interviews
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Interviews
I preferred the ‘old abnormal’ to this ‘new normal’: Ram Madhvani, Equinox Films
by adminWith over two decades of experience in the industry, Ram Madhvani has been through the regular ups and downs of …
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2020 has been a tricky year for the A&M industry with businesses reeling under the consequences of the pandemic as …
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Interviews
Interview: Association with BCCI has helped us in building an affinity with Indian audience: Will Yang, Oppo
by adminOppo claims to be a young, trend-setting brand which aims to carve a niche in the market with aggressive marketing. …
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Conceptualised as a ‘Theatre on Demand’ platform that uses crowd-sourced or threshold model to fill up theatres, Vkaao aims to …
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Interviews
Interview: Marketing is part science part magic in a manner of speaking: Ankush Manchanda, Director – Digital Marketing
by adminWith a marketing model based on innovation and disruption and with an approach to seize the audience by creating platforms …
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In an exclusive conversation with Media Samosa, Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, DishTV India speaks about the …
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Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
by adminLarger discussion is around the content of news channels: Mohit Joshi Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International …
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Interviews
For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
by adminSony Sports Network claims to be on a mission to massify the non-cricket sports properties in India and boost the …
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Interviews
Interview: It is not Television vs OTT but how both can coexist, says Hashim Dsouza, Vh1, Viacom18
by adminWe get into a conversation with Hashim Dsouza, Head of Programming, English Entertainment, Vh1, Viacom18 to understand this further how …