Glad U Came has been awarded the PR Mandate for IG Wrapple Street Fruitisserie, a Mumbai-based …
Fresh Stories
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Movements/Update
NBA 2K League partners with Pocket Aces’ Loco to stream it in India
by adminby adminLoco and the NBA 2K League announced a multiyear partnership that will see the platform stream …
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The campaign aims to celebrate young female cricket players putting in hours of practice, every single day at academies …
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Mango Stationery consolidates its communication and public relations remit with Bubble Communication. As per the mandate, …
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With this new campaign, Lay’s brings alive the idea of how a Smile comes in a variety …
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Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
by adminby adminLarger discussion is around the content of news channels: Mohit Joshi Decoding profitable IPL sponsorships with …
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Industry Update
OnePlus ropes in Robert Downey Jr. for long-term campaign across India & China
by adminby adminThe association with Robert Downey Jr. is an extension of the brand’s promise. Riding on the immense popularity of the …
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Industry Update
Case Study: How GoAir Diwali leveraged Diwali activation to create digital engagement
by adminby adminAs an airline brand, GoAir aims to position itself as the go-to airline on all occasions. …