With a major portion of the festive season of 2020 having remained under the clouds of …
Fresh Stories
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OMD mentions that Omni, its homegrown data platform acted as the unique differentiator in gaining the …
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Welspun India Limited’s leading domestic brand, Welspun, has announced the launch of its new campaign Badal Dalo, which …
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80-dB Communications, a reputation management advisory has been appointed as the communication partner for FLYX in …
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Industry Update
Nielsen India expects FMCG e-commerce to grow to $4 billion by 2022
by adminby adminNielsen India expects the fast-moving consumer goods sales coming from the e-commerce channel to grow to …
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Industry Update
Rebranding Case Study: How Medha Dairy increased sales by 60k liters per day
by adminby adminBrand Introduction Medha Dairy is a Jharkhand Milk Federation brand. JMF managed by National Dairy Development …
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National Geographic India will now be available in yet Kannada, narrating its specialized stories for the …
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Industry Update
Cadbury Dairy Milk Crispello launches new campaign highlighting equal sharing
by adminby adminConceptualized by Mondelez India and Ogilvy India, the new TVC witnesses a gang of five friends …