GroupM’s media agency, MediaCom, continues its expansion in the Indian market with the recent acquisition of the media mandate of Citroën India. The Citroën brand is …
Fresh Stories
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Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan experience
by adminby adminThe National Basketball Association (NBA) announced today a multidimensional plan for in-venue and broadcast enhancements for …
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Archetype will be responsible for providing strategic consultation, reiterating Havells’s commitment to the India market, by …
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In all channels list released for BARC Week 39, Dangal topped with 1057935 insertions. It was …
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Even as the industry goes through a tumultuous phase over regulations, channels continue to make waves …
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Industry Update
PVR Cinemas forays into cleaning solutions with V-Pristine service
by adminby adminPVR Cinemas will now offer customized cleaning and disinfecting solutions for commercial and residential segments under …
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Industry Update
British Paints releases new TVCs conceptualised by DigiStreet Media
by adminby adminArmed with contextual glitch innovation, DigiStreet Media created a TVC for British Paints. The ad film begins …
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Monish Ghatalia specializes in digital marketing, digital transformation, and digital PR, he joins Concept PR with experience and knowledge of communications, …