ITC Ltd.’s Sunfeast, which recently launched its new sub-brand, Sunfeast Caker to expand its footprint in the cakes category, has rolled out …
Fresh Stories
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Sunte Ja follows Spotify’s first geo-localised and hyper-contextualised marketing campaign — There’s A Playlist For That. …
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Industry Update
Geometry Encompass relieves heroes of Magh Mela with Omnigel's Rahat Ratna
by adminby adminExperiential marketing agency, Geometry Encompass has crafted an advertisement for Cipla Health’s Omnigel pain recovery gel. …
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Industry Update
Koffeetech Communications bags communication mandate for Cinderella Herbals
by adminby adminCinderella Herbals has commissioned its integral communication mandate to Koffeetech Communications. The agency will manage the …
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Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Nair succeeds Shailendra Katyal, …
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Industry Update
HICA raises awareness against illegal mosquito repellent incense sticks
by adminby adminAmidst India’s ongoing efforts to curb the spread of COVID-19, the threat of malaria and dengue …
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Industry Update
Ecom-Food/Grocery ad volumes grew by 50% on digital for Jan-May 2021: TAM
by adminby adminAccording to the latest TAM AdEx cross-media report, Ecom-Food/Grocery category ad volumes grew by 45% in TV, …
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Industry Update
Tesco Bengaluru appoints Nimmi Sebastian as Head of Communication & CSR
by adminby adminTesco Bengaluru today announced the appointment of Nimmi Sebastian as Head of Communication & CSR. Nimmi will join the leadership team and report to Dr. Sumit Mitra, CEO of Tesco Business …