In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach …
Fresh Stories
-
-
Keeping in mind the unprecedented livelihood disruption caused across the country and especially in the media …
-
Industry Update
Lodestar UM appoints Vijayalakshmi Ramesh to drive its Strategy function
by adminby adminLodestar UM onboarded Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, …
-
Digital
ALTBalaji launches the #MarchingToALT campaign targeting year-long subscriptions
by adminby adminALTBalaji, with more than 74 Hindi originals and with a pricing of 300/year for a subscription …
-
Industry Update
Hotstar breaks global record during the India vs New Zealand World Cup semi-final
by adminby adminA new global record, and a reach of more than 100 Mn daily users on the …
-
Bengal is known for its love for sweet curd and now Metro Dairy the quintessential Bengali …
-
Industry Update
Wavemaker & Tata Tea Gold create ‘Dil Ki Suno’ campaign in partnership with IIFA
by adminby adminCrafted and executed by Wavemaker, the media, content, and technology agency of GroupM, the campaign will showcase …
-
Industry Update
BARC Week 38: Amazon tops list of brands as HUL takes advertisers' lead
by adminby adminAs the fourth quarter of the year comes around, e-commerce websites seem to be taking the …