SHEROES acquires Naaree.com; appoints founder Priya Florence Shah as Group Editor

SHEROES has acquired Pune-based women-focused publishing platform Naaree.com, which caters to a core audience of remote workforce mothers, professionals, and businesswomen. The acquisition helps SHEROES strengthen and...

TELEVISION

BARC Week 20 top brands list feature Harpic Power Plus, Lux...

Among the top advertisers listed in BARC Week 20 data, Hindustan Lever Ltd and Reckitt Benckiser had the highest number of insertions. Recorded between May 16 and May...

COLORS Kannada rolls out original content with new campaign

COLORS Kannada launches a new brand promise 'Banna Hosadagide, Banda Bigiyagide'. It means the colour is new, the bond is stronger and unbreakable, summarizing...

OOH

RADIO

Patrika Group revamps FM Tadka; get Mr Mannki as mascot

Three months ago, the management at the Patrika Group decided to revamp FM Tadka, the process to which completed two weeks back at Jaipur. FM...

INTERVIEW

MOVEMENT/UPDATE

Batooni Mobile Advertising integrates Nielsen Digital Ad Ratings for audience verification

Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign...

EXPERT OPINION

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