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Industry Update
GroupM launches Finecast – a first-to-market addressable TV service
by adminby adminGroupM announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers …
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Industry Update
Value 360 Communications bags brand PR & communications mandate for Extramarks
by adminby adminExtramarks has appointed Value 360 Communications as its brand PR & communications partner. The agency assumed …
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In all channels list released for BARC Week 19, Dangal appeared at the first position with …
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Httpool and AccuWeather announced the appointment of Httpool, as AccuWeather’s official ad sales partner in India. …
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Inshorts Medialabs has appointed Archetype (formerly Text100) as their PR consultancy on record, following a competitive …
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Mindshare, the flagship agency from the house of GroupM, has been awarded the traditional as well …
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Industry Update
M&E sector grew 9% in 2019 to reach INR1.82 trillion: FICCI-EY Report
by adminby adminThe M&E sector witnessed a surge in content consumption as digital infrastructure, the quantum of content …