The campaign aims to celebrate young female cricket players putting in hours of practice, every single day at academies …
Fresh Stories
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Mango Stationery consolidates its communication and public relations remit with Bubble Communication. As per the mandate, …
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With this new campaign, Lay’s brings alive the idea of how a Smile comes in a variety …
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Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
by adminby adminLarger discussion is around the content of news channels: Mohit Joshi Decoding profitable IPL sponsorships with …
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Industry Update
OnePlus ropes in Robert Downey Jr. for long-term campaign across India & China
by adminby adminThe association with Robert Downey Jr. is an extension of the brand’s promise. Riding on the immense popularity of the …
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Industry Update
Case Study: How GoAir Diwali leveraged Diwali activation to create digital engagement
by adminby adminAs an airline brand, GoAir aims to position itself as the go-to airline on all occasions. …
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Estrolo, a Hyderabad based fashion startup has announced cricketer Jasprit Bumrah as Brand Ambassador for the …
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Souflower has roped in Palak Tiwari as their new face who has become the talk of …