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#Throwback: Christmas OOH campaigns that captured the Santa spirit

by admin
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As the industry continues to wade past the obstacles towards the Christmas season, we take a look at the holiday campaigns of the media channel that was most widely impacted during these times –  OOH. Here are some of the best Christmas OOH campaigns of all time.

While going down-the-memory-lane to trace some of the best Christmas OOH campaigns across the world, we noticed that many brands have attempted to spark conversations and imaginations through bright hues and compelling storytelling. For instance, OOH Adverts of Spotify and Coca-cola with Christmas colors.

christmas-spotify-4762077 Image: Source

Some Christmas OOH ads bring out poignant emotions and messages. A lot of them also revolve around driving home for the season. For example, Budweiser’s latest ‘Wise men don’t drink & drive’ campaign of 2020. Activations and campaigns at prominent malls, airports, and other high transit points is the most common trend in OOH Christmas campaigns.

mc-donalds-1807383 Source: Image

Also read: Some of the best Pujo TVCs that captured the market with…

One of the crucial evolutions in the OOH industry has been interactive DOOH activations. Brands have leveraged DOOH to drive optimum impact during the year-end, aiming to combine technology with Christmas fervor. In one of the instances, Waitrose’s brought forth a 4-D experiential DOOH campaign in London. As the song, ‘Snowed In’ played, every 30 seconds and every half an hour, the playout of the ad triggered snow cannons that sent snow swirling over delighted shoppers passing by the screens at Westfield London’s Eat Street and Stratford City’s Four Dials.

Another example is an interactive DOOH campaign in Buenos Aires by a credit card brand, Tarjeta Cencosud, which leveraged technology with ultrasound message inaudible by humans, allowing to communicate offers without being heard by children.

Another noteworthy trend of the season’s end OOH campaigns is adverts for movie releases during this time depicting popular characters.

Okay! Major props to the marketing team behind “The Grinch” …these LA specific billboards are SAVAGE!!! pic.twitter.com/uLFG4byxHH

— Patrick Dougall (@PatrickADougall) October 26, 2018

Animations, heartfelt stories through characters, digital films extended to Christmas billboards, technology combined with sentiments – brands have danced to the tunes of varied tactics to create eye-grabbing Christmas OOH campaigns. As they continue to bring a dose of humor with a dash of goodness through the season, we take you on a nostalgic trip of some of the best Christmas OOH campaigns from across the globe over the years.

Budweiser – Wise men don’t drink and drive 

budwiser-christmas-campaign-4803846

Tarjeta Cencosud – The Unexpected Message at Buenos Aires

Lidl- A Christmas you can believe in 

lidl-6194016

Waitrose Christmas Snow at Westfield, London

Spotify – 2018 Goals

spotify-holiday-ed-sheeran-billboard-1548-9944984

Cadbury Dairy Milk’s Pop-up Santa Billboard

cadburypost-20191129104601515-4149784 Source: Image

Coca Cola- Holidays are coming in Ireland

coca-cola-and-kinetic-opt-2715913 Source: Image

coke-ireland-hotel-chocolat-768x1024-1300355

Share a Coke

mattsac-2547723 Source: Image

Tesco Hyperlocal OOH 

tesco_hyper-local-dooh-campaign-1600-735x400-7859773 Source: Image

Westjet Christmas Miracle with Interactive Santa (2013)

Huawei Christmas Campaign (2013)

Lego- Caterpillar in Singapore

lego_caterpillar-3768707 Image: Source

Asus – End Bad Gifts 

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Dunkin Donuts

dunkindonuts-christmas-number-2-series-outfront-6227111

Disney+Hotstar

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