Week 29: Third week in a row, Dangal (5,89,299 impressions) maintains top position among Hindi GEC Free platforms while STAR Plus (6,81,404) finds home atop the pay platforms list, points BARC Data.
While Dangal (free) saw a drop in the weekly impressions for Week 29, STAR Plus (pay) saw an increase for they were at 5,92,617 and 6,67,011 impressions last week respectively. In the list where free and pay platforms are taken together, Dangal tops with 7,79,327 impressions, followed by STAR Plus (6,84,437).
Hindi GEC: Top Channels (Free platforms)
Second in the list for free platforms is BIG Magic (3,58,362 impressions), followed by DD National (47,640), DD Bharati (5,165), DD Arunprabha (3,836), DD Uttar Pradesh (3,117), DD Rajasthan (2,089) and DD Madhya Pradesh (1,381) — in that order.
The last two in the list switched positions as DD Madhya Pradesh was on the 7th position with 2,371 impressions and DD Rajasthan at 8th with 1,845 impressions.
Hindi GEC: Top Channels (Pay platforms)
In the case of channels in the list of pay platforms, the second position was bagged by Zee TV at 6,60,990 impressions, followed by Colors (5,43,579), Sony SAB (5,35,346), Sony Entertainment Television (4,88,333), STAR Bharat (3,49,203), Dangal (1,90,028), STAR Utsav (1,65,739), &TV (1,41,008) and Sony Pal (1,40,664) — in that order.
Colours and Sony SAB switched places from last week and so did &TV and Sony Pal as Colors was on the 4th position last week, Sony SAB at 3rd, Sony Pal at 9th and &TV at 10th.
A Free Connection is one where the household incurs only a small one-time fee for installing the set-top box. The household does not pay any monthly subscription fee. Whereas, a Pay connection is one where the subscriber invests an initial amount for installation and an on-going monthly subscription fee.
In the Hindi Speaking Markets, 2 out of 10 homes are Free Homes, accounting for almost 140 Mn TV viewing Individuals. The Pay & Free viewer differs significantly not only in terms of demographics but also their characteristics, values, lifestyle and psychographics.