TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (February 24) afternoon, commemorating the Pink Ball Test Match between India and England in Ahmedabad, Gujarat. Earlier, this was done in 2019 for India’s first Pink Ball Test Match. They have also announced a complimentary Brand Evaluation Report (Brand Exposure on TV) for the first Test Match (On-ground/In-Stadia sponsor brands).
Commenting on the initiative, a spokesperson for TAM Media Research said, “TAM Sports has been in India for more than a decade, serving a number of Brands present on the Sports arena and gracing several of the Sporting occasions.”
“This is our way of showing gratitude to the Brands supporting the game, our Players, the sporting bodies as well as infrastructure creators of the brand new stadium at Motera, which are a part of our awe-inspiring ambassadors for the country,” the spokesperson added.
Launched in 2009, TAM Sports functions with a clear objective to Monitor, Measure and Manage Sports Sponsorship, Sports Content infringement and provide Consultancy using Sports research data. It works with several stakeholders including Sponsors, Sports Federations/Associations, Teams, Broadcasters and Rights owners, examining the dynamics of Sports Marketing, Investments and ROI.
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