EatFit announced actress Mithila Palkar as its brand ambassador for their range of multigrain pizzas. The partnership between EatFit and Palkar will be managed by the latter’s management agency – Exceed Talent Management.
Mithila Palkar resonates with EatFit’s brand persona which is ‘honestly Indian’ amongst other qualities. The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. Conceptualized by EatFit’s creative agency Purple Mango, these films will mark the start of a 3-year collaboration between EatFit and Mithila.
Sharing his thoughts on the association, Gokul Kandhi, Business Head, EatFit, said, “We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities that will be targeted towards our millennial audience — especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.”
Speaking about the brand association, Mithila Palkar, said, “I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.”
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