Aegon Life has launched a new TVC-led campaign #NoTermPlanLikeThis with its brand ambassador Vicky Kaushal. The TVC brings to light the fact that many customers hesitate to buy a term plan because it does not offer any returns. Kaushal, who plays the role of a customer care executive in the TVC, explains superlative benefits of the Aegon Life iTerm Insurance Plan like Monthly Income, InstaCover, Quit Smoking Benefit and Tax Benefit.
On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance was quoted saying, “We are glad to offer a product that plugs in the need gap of providing a life cover with a survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”
The TVC, which is the personification of Aegon Life’s brand image ‘Aegon Toh Tension Gone’, begins with a catchy tune of a phone ring where Vicky Kaushal is seen calling a customer pitching a term plan. The customer complains that buying a term plan is an ‘added tension of extra cost without any direct benefits to him.’ Vicky then goes on to explain that with Aegon Life iTerm Insurance plan there is monthly income for him, plus protection for his family too.
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Speaking to Vicky Kaushal on the TVC he said, “Aegon life has always been at the forefront of getting the most useful and innovative plans that cater to customer needs, safeguarding their future. It has been my pleasure to be associated with a brand like Aegon Life Insurance that resonates with the youth & adults alike. The brand has done an amazing job of connecting with the customer sentiment with a catchy ad and I am happy to play my part in it.”
On the occasion of the launch, Punit Sheth, Senior Vice President, Content, Times Studio expressed, “The concept is built to break the seriousness and complexity that exists around insurance buying today. Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial, we have re-imagined an otherwise boring tele-caller conversation into a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal.”
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