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Larger discussion is around the content of news channels: Mohit Joshi
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- Interview: Marketing is part science part magic in a manner of speaking: Ankush Manchanda, Director – Digital Marketing
Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International
Interview: World Cup gives an opportunity to reach Tier II & III cities: Nikhil Arora, GoDaddy India
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- We spend 50% of marketing budgets on TV & 40% on digital: Anurag Kumar, Tata Sky
- Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
- Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash Pandey, ABP Network
- For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
- Interview: South market is the biggest consumer of oats for us says, Raghav Gupta, Oateo Oats
- Livestreams created a level playing field in the experiential industry: Swaroop Banerjee, ZEE LIVE