With this new campaign, Lay’s brings alive the idea of how a Smile comes in a variety of flavours and goes …
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Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy, Lotte India
Larger discussion is around the content of news channels: Mohit Joshi Decoding profitable IPL sponsorships with Sandeep Tewari, Usha International …
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The association with Robert Downey Jr. is an extension of the brand’s promise. Riding on the immense popularity of the iconic actor, the new ad creative …
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Industry Update
Case Study: How GoAir Diwali leveraged Diwali activation to create digital engagement
As an airline brand, GoAir aims to position itself as the go-to airline on all occasions. To establish this facet …
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Estrolo, a Hyderabad based fashion startup has announced cricketer Jasprit Bumrah as Brand Ambassador for the Estrolo denim range of …
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Souflower has roped in Palak Tiwari as their new face who has become the talk of the town post the …
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Lux occupied the number one spot with 15306 insertions, amongst the list of brands spending on television advertisements in Week …
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With the entire star cast of the upcoming moving Housefull 4 onboard, the Western Railway ran a special Promotion on …
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Interviews
For massification of non-cricket properties, high entertainment quotient & localization is must: Rajesh Kaul, SPN India
Sony Sports Network claims to be on a mission to massify the non-cricket sports properties in India and boost the …
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Using Hike Sticker Chat app, users can now take a selfie that then gets converted into a base emoji on …