MTV has activated a 360-degree concept based marketing campaign celebrating the properties. In addition to the cross-promotional activities across network channels, these initiatives are …
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InterviewsTelevision
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Recently Nickelodeon launched its 11th homegrown animated IP ‘Chikoo aur Bunty’, touted as the only show in the category that is based …
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Reputation Advisory, The Mavericks India, has won the national PR mandate of the Italian coffee brand, Lavazza, in India. Lavazza …
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Industry Update
Budweiser 0.0 partners with Star Sports for the 2019/20 Season of the Premier League
With a proposition of being an ‘anyone, anywhere’ beverage, Budweiser 0.0 announced an exclusive collaboration with Star Sports for the …
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Industry Update
Anti COVID-19 cloth to Butterscotch Haldi Milk: Brands launch new products to tackle COVID-19 impact
Does a turmeric flavoured ice cream sound interesting to you? Or a product that would cleanse your vegetables without chemicals? …
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WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey’s expertise lies in creative storytelling …
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Industry Update
Misinformation is highest about disease spread in Delhi followed by Chandigarh: TRA white-paper
The white-paper titled “TRA’s Coronavirus Consumer Insights 2020”, is based on research conducted across 16 cities with 902 urban citizens …
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British Council, the UK’s international organization for cultural relations and educational opportunities, has awarded its public relations mandate for India …
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Mullen Lowe Lintas Group, popularly known as Lintas, recently moved its headquarters from Express Towers office located at Nariman Point …
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Industry Update
Sumeer Mathur appointed as National Planning Head & Managinng partner at Havas Group India
Havas Group India has appointed Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide India – the creative …