The company has also promoted Mir Muzaffar U Zaman as Chief Operating Officer for New Auto Business. Earlier, he was …
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The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms …
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According to EEMA Report, the Events & Activation industry in India is touted to cross 10,000 crore mark in 2020-21. The …
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Mamaearth introduces Sara Ali Khan, as the new face for the brand. As per the brand, Sara Ali Khan is …
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There are many interesting new trends that we have embraced in 2020 and will be introduced in 2021 that we …
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The Marcom Avenue has been appointed to lead the integrated media marketing mandate for Fujifilm’s instant camera range, Instax. Instax …
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Industry Update
Britannia Bourbon ropes in Hardik Pandya, Shreyas Iyer & Deepak Chahar for a new campaign
Britannia Bourbon launched its biggest ever campaign by partnering with three of India’s young and cool cricketers – Hardik Pandya, …
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Axis Bank has released a multi-film campaign for its Cards portfolio. As part of the initiative, the brand has taken an …
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With the beginning of the second last month of the year, a shift could be seen among the advertisers leveraging …
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The ABBY AWARDS are the Oscars of Indian ad awards to honour creative excellence in advertising. Undoubtedly, the biggest and …