TAM AdEx’s ad strategy report for the period of April 2021 vs. April 2020 on Print highlights 120+ new categories, …
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Industry Update
Opinion: How Virtual Production Technology brings international locations indoors
by adminWith the pandemic uproar and restricted international travel, the film industry has taken a major hit. Over the last few …
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Vidal Health has awarded its PR mandate to Nucleus PR. The organization aims to deliver customer satisfaction through quick and easy …
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In a recent interview with Social Samosa, Rishav Choudhury, Head of Digital Marketing, CashKaro had listed out two issues they face …
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The India Today Group has re-launched its Business Today Magazine this Monday. The magazine’s new look was unveiled by Minister …
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How has the first quarter been for the brand in terms of Market share and sales in India? What are …
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Industry Update
Electrolux appoints Omnicom Media Group as its media agency of record in APAC and MEA
by adminIn response, OMG has created a bespoke integrated unit that draws talent, tools, and technology from the OMG network, to …
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The past decade has seen a significant shift in the marketing and communication landscape, with traditional tools such as radio …
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Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin Shenoy, Viacom18
by adminNavin Shenoy, Head of Marketing-Youth, Music and English Entertainment, Viacom18 takes Media Samosa behind some of their biggest properties and …