Paree Sanitary pads collaborates with the forthcoming sports biopic, Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. …
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FPJ and Taproot Dentsu join hands to 'Fight against Corona' and inculcate new mindset
by adminThe duo collaborated, almost overnight, on a new project that they believed was the need of the hour. Till today …
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Continuing its association for the fourth consecutive year with the Board of Control for Cricket in India (BCCI), Tata Motors today announced …
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Industry Update
New Airtel commercial highlights offline recharge touchpoints amidst lockdown
by adminAirtel has launched a new commercial, Recharge Revolution. During the nationwide lockdown, communication remains a key requirement and should be seamless. …
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Duroflex has announced Alia Bhatt as their first-ever national brand ambassador. With over 50 years of expertise, the brand is …
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Industry Update
Case Study: Decoding Faber-Castell's integrated approach for 'Art with Purpose' campaign
by adminStationery & Colour Manufacturer Brand Introduction Faber-Castell is one of the worlds’ leading companies providing high-quality products for writing, drawing …
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Industry Update
Royal Challengers Bangalore ropes in Myntra as their official fashion partner
by adminMyntra announces its association with Royal Challengers Bangalore (RCB) as the official fashion partner for the upcoming edition of IPL …
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Industry Update
Discovery expands Vijay Rajput’s portfolio, to be the Head of DSPORT channel
by adminDiscovery has expanded the role of Vijay Rajput, currently serving as SVP – Affiliate Sales & Product Distribution, with the additional responsibility …
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&flix recently announced World Television Premieres of Hollywood movies. This time, the platform is set to launch a new offering …
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Industry Update
Case Study: How Zee Studios leveraged Hindi Diwas highlighting their offerings
by adminWith theatres being closed for more than 6 months, for now, the audience started to miss going to the theatres …