ITC Ltd.’s Sunfeast, which recently launched its new sub-brand, Sunfeast Caker to expand its footprint in the cakes category, has rolled out its first pan-India TV …
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Sunte Ja follows Spotify’s first geo-localised and hyper-contextualised marketing campaign — There’s A Playlist For That. Featuring Bollywood actors Anil …
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Experiential marketing agency, Geometry Encompass has crafted an advertisement for Cipla Health’s Omnigel pain recovery gel. Respecting the spirit of …
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Industry Update
Koffeetech Communications bags communication mandate for Cinderella Herbals
by adminCinderella Herbals has commissioned its integral communication mandate to Koffeetech Communications. The agency will manage the brand’s traditional and digital …
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Lenovo has appointed Dinesh Nair as Director, Consumer Business for India region. Nair succeeds Shailendra Katyal, who has recently been …
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Amidst India’s ongoing efforts to curb the spread of COVID-19, the threat of malaria and dengue is looming. Starting May …
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According to the latest TAM AdEx cross-media report, Ecom-Food/Grocery category ad volumes grew by 45% in TV, 76% on Radio, and …
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Tesco Bengaluru today announced the appointment of Nimmi Sebastian as Head of Communication & CSR. Nimmi will join the leadership team and report to Dr. Sumit Mitra, CEO of Tesco Business Services and Tesco Bengaluru. With nearly two …
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AdvertisingMarketing
Audible onboards Nakuul Mehta & Rithvik Dhanjani to draw consumer's attention towards spoken word content
by adminAudible announced the launch of two new ad films, featuring TV heart-throbs Nakuul Mehta and Rithvik Dhanjani, showcasing the wide and diverse range …
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Cheil India is a private marketing solutions company in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. Tata …