Duroflex aims to spread the festive cheer along with the message of making a big change. The brand’s latest campaign …
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Amazon and MGM have announced their definitive merger agreement under which Amazon will acquire MGM for a purchase price of …
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Industry Update
Case Study: How Dollar Industries' TVC attempted to redefine gender norms through platform-integrated push
Category: Textile/Apparel/Hosiery Industry As per IBEF Reports – India’s textiles sector is one of the oldest industries in the Indian …
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The CocaCola Diwali campaign #HarRishtaRaushan featuring Ranbir Kapoor & Paresh Rawal depicts a melancholic scenario in Diwali which takes a …
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The Marcom Avenue has won the public relations mandate of CAYPRO (Earlier known as TalentNow), a SaaS-based ATS product built to fasten …
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Pine Labs announced the appointment of Tanya Naik as the Head of Omnichannel. She last served as the Director – Payments, India, and Cross Border Markets, PayPal …
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Searchlight, a part Overheard communications, an independent creative digital agency headquartered in Mumbai, bagged the mandates of eleven new clients …
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Vigor Media Worldwide has bagged the PR mandate of Infallible Pharma, a certified pharmaceutical company of Indian origin. The role …
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Talking about this latest expression of brand love, Moksh Chopra, Chief Marketing Officer, KFC India said, “If you are ‘crispy’ and you know …
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Expert TakeMovements/Update
Experts Speak: Industry frets over lack of clarity on MIB's plans to regulate OTT & online news
In a bid to facilitate a regulatory mechanism on content across OTT apps and online news sites, the union government …