Stepping into their long-term plan to expand the content portfolio in multiple Indian languages, aawaz has recently launched several Marathi …
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Industry Update
Only 12 out of 332 COVID-19 ads were able to substantiate their claims in FY 2020-21: ASCI
by adminThe year 2020-21 saw a tumultuous year for the advertising industry owing to the pandemic. With the changing paradigms, many …
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Industry Update
Case Study: How Jeep India's Ganeshotsav campaign garnered 4mn+ impressions
by adminIndia is the fourth-largest auto market in the world with sales amounting to 3.81 million units. The growing market has …
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Elite Marque Public Relations has bagged the PR mandate of Blaupunkt TV India. The agency will service the account from its New Delhi office. Avneet Marwah, CEO …
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Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports …
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At a time when millions of gamers are idle at home, The Esports Club hopes to reach its target audience …
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Enrich Salon has appointed Vivek Bali of Sephora-fame as their CEO. The beauty industry leader has been brought on board …
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Industry Update
Digital ad insertions grew by 93% from Jan-May 2021 for Real Estates/Properties: TAM
by adminAs per the latest TAM AdEx cross-media report, the ad volumes of the Real Estates/Properties’ category on Television grew by …
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For many young people, the new normal today has brought with it a lot of stress and anxiety with having …
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After leading Tata Starbucks to achieving several important milestones, Navin Gurnaney, CEO, has made the decision to pursue an opportunity …