In August and September 2020, the Advertising Standards Council of India (ASCI) looked into complaints against 317 advertisements, and of …
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Glad U Came bags the PR mandate for the sister companies RARE RABBIT and RAREISM.The Mumbai-based agency will be handling brand …
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Industry Update
WICCI Public Relations and Digital Marketing National Council launch ‘HearHer Advisory Service’
by adminThe ‘HearHer Advisory Service’ will use the collective experience of 20 senior leaders of the WICCI Public Relations and Digital …
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Industry Update
Diageo India partners with Omnicom Media Group India to launch engaging content
by adminLeaning on Black & White’s ‘Made for Sharing’ concept, the story appeals to millennials’ way of celebrating casual moments spontaneously, …
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Bauli Spyroll is a soft cake made from two different sponges (Vanilla & Chocolate), rolled around a chocolate cream covered …
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In all channels list released for BARC Week 25, Star Utsav appeared at the first position with 1022807 impressions. It …
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Industry Update
MMA’s Cognition Research Study tells Marketers to get a ‘First Second Strategy’
by adminThe Mobile Marketing Association (MMA), today launched its Neuroscience Cognition Research which establishes that the human brain needs 400 milliseconds …
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Industry Update
Value 360 Communications announces geographical expansion; forays into Singapore
by adminValue 360 Communications has announced its expansion into Singapore. The strategic expansion is driven by Southeast Asia’s growing stature as …
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Admitad India has recently on-boarded the electronics retailer Vijay Sales as an ‘exclusive advertiser’ on the platform for their affiliate marketing practices. Affiliate marketing solutions have become the go-to option …
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Viacom18 today announced the appointment of Anil Jayaraj as CEO – Sports. He will be leading the Media & Entertainment network’s foray …