The case study explores how the radio station leveraged its own philosophy of ‘Dhun Badal Ke Toh Dekho’ to amplify the …
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Mi India has announced a partnership with celebrity fashion photographer Atul Kasbekar to release a special edition 2021 calendar. The …
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SGAPR, the public relations practice of Strategic Growth Advisors Private Limited, has won the PR mandate for Equitas Small Finance …
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Industry Update
Zee Café's TV-First approach has made us disruptors in the category: Kartik Mahadev, ZEEL
by adminDettol Co-Created with Moms is an obvious next step, says Pankaj Duhan Radio FCT revenues fell to 80% during first …
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Bata India Limited has announced Bollywood actor Kartik Aaryan as the company’s new brand ambassador. Carrying forward Bata’s fashion-forward narrative, …
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Mobile Premier League has brought on board acclaimed actor Tamannaah Bhatia of Baahubali fame, to endorse the brand. Tamannaah joins …
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In its 20thyear, KBC is widely considered as a show that changes the lives of ordinary people, with the power …
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Industry Update
Sony Pictures Networks India acquires exclusive rights to broadcast Legends League Cricket in India
by adminLegends League Cricket (LLC) announces its partnership with Sony Pictures Networks India (SPN) to live telecast all the matches of …
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Yash Raj Films (YRF), announced today that Akshaye Widhani has been named the Chief Executive Officer (CEO), effective immediately. Akshaye …
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Festivals are meant to be the time when families go all out with their expenditure capabilities. They tend to spend …