In every probable emotion, there is an opportunity to create stories. Coffee, as a beverage, has been romanticised to the …
Latest in Industry Update
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Essence (a part of GroupM) has bagged the integrated media agency of record duties for jewellery brand, Melorra in India. …
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Zeno Group has appointed Alison DaSilva as Managing Director, Purpose and Impact. An industry veteran, DaSilva has spent more than two decades counseling clients across the full spectrum of Purpose and corporate social responsibility …
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Google Cloud today announced that Karan Bajwa who currently leads Google Cloud in India as the company’s new leader for …
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Everyday stress tends to get to most of us. We know that it’s not just our mind and mood, but …
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Industry Update
Colorbar ropes in Tute Consult as its strategic communications partner for India
by adminTute Consult has won the PR mandate for Colorbar, one of the leading beauty brands in India and now across …
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In the latest development, vivo has announced sports icon Virat Kohli as the brand ambassador. A 360-degree marketing approach will …
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In its 20-year journey across the world, IIFAs was staged for the first time in Mumbai this year — the heart of Bollywood. The …
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Industry Update
4 in 5 Indian consumers will reduce shopping expenditure post lockdown: LitmusWorld-RAI Consumer Survey
by adminAs retailers climb back on their feet under Unlock 1.0, the industry might have to brace itself for a sustained …
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In the recently released report on ‘The 2020 State of Finance App Marketing Report for APAC region’, AppsFlyer indicates that …