In a fast and dynamic competitive environment brands are finding innovative and interactive ways to reach out to consumers. Using …
Latest in Industry Update
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Keeping in mind the unprecedented livelihood disruption caused across the country and especially in the media and entertainment sector, the …
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Lodestar UM onboarded Vijayalakshmi Ramesh (Viji). In her new role as the Strategic Head of South, Viji will be responsible …
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Industry Update
Hotstar breaks global record during the India vs New Zealand World Cup semi-final
by adminA new global record, and a reach of more than 100 Mn daily users on the platform Hotstar, India’s largest …
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Bengal is known for its love for sweet curd and now Metro Dairy the quintessential Bengali brand, making its foray …
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Industry Update
Wavemaker & Tata Tea Gold create ‘Dil Ki Suno’ campaign in partnership with IIFA
by adminCrafted and executed by Wavemaker, the media, content, and technology agency of GroupM, the campaign will showcase inspiriting stories by many …
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As the fourth quarter of the year comes around, e-commerce websites seem to be taking the lead in pulling consumers …
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Recorded between August 8 and August 14, BARC Week 32 data suggests Dettol Antiseptic Liquid was the highest spender with …
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Industry Update
BARC Week 45: HUL & Santoor retain top positions in list of advertisers & brands
by adminWith the beginning of the second week of November, quite a few personal hygiene and FMCG brands seem to have …
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As lockdown measures begin to gradually ease up and athletes start to step out of their homes to reconnect with …