Ogilvy India has created an anti-Coronavirus campaign for the Government of India. Called Mask Force, the campaign involves some of …
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Starz, a premium global streaming platform, has launched its independent direct to consumer OTT app, Lionsgate Play, in India. The …
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Industry Update
TVS Motor launches new corporate campaign with Amitabh Bachchan & M S Dhoni
by adminTVS Motor Company has unveiled a new marketing campaign, ‘Hum Banayein, jo Aapka Dil Chaahe’. The campaign highlights TVS Motor …
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Is social media a comfortable space for you? Are you aware of the role influencers play today? Do you follow …
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Industry Update
Pitchfork Partners to lead strategic communication for Integrow Asset Management
by adminIntegrow Asset Management has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Integrow’s focus is to become an institution with …
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Industry Update
MIB intervenes as broadcasters flout policy guidelines to lure in advertisers & consumers with election coverage
by adminCertain media networks had been putting out campaigns across social media platforms about the upcoming coverage of election results on …
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KPMG in India launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future: Mass of …
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Industry Update
UltraTech Cement's campaign emphasizes on the importance of own home this Diwali
by admin“Home is the most important project of one’s life and a strong source of identity. The process of building a …
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Fujifilm India has appointed Tribhuwan Joshi as Lead Public Relations and CSR. Prior to this, Tribhuwan was with Panasonic for …
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Industry Update
Non-live content is very crucial to keep sports lovers engaged: Neville Bastawalla, SPN India
by adminSony Pictures Sports Network launched its campaign for the on-going major cricket series and tournaments – ‘Love for Cricket knows no Boundaries.’ The …