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Media Samosa
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Interview
Interviews
Education, Healthcare & teleshopping major categories of concern post Consumer Protection…
Interviews
Interview: TV occupies 80% of our marketing mix says, Venkatesh Parthasarathy,…
Interviews
You can over-communicate & sometimes it’s better to do that: Pavan…
Interviews
Digital & Social Media have been our go-to mode of communication:…
Interviews
Best way to buy & sell any channels that go digital…
Opinion
Opinion
While battling the pandemic think mobile-first…
Opinion
Why Retail needs to go Phygital?
Opinion
The ripples effects of ad fraud
Opinion
Podcast Marketing 101: Leveraging the medium during lockdown
OOH
How can COVID-19 be the much-needed change-maker for OOH
Expert Take
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
Expert Take
Decade Samosa: Evolution of PR industry in the last 10 years…
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
Movements/Update
Dettol & PVR Cinemas get into a strategic partnership to promote…
Movements/Update
House of Cheer launches Happyness.me for Corporates
Movements/Update
The Times Of India launches #WantMyPaper campaign
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Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Aishwarrya Chakraverty
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September 9, 2019
Interviews
Interview: Raju Vanapala explains citizen journalism at play on Way2News
Interviews
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle Chocolates, ITC
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Interviews
Interview: With Khushiyon Wali Feeling, Sony SAB aims to be looked...
Jagruti Verma
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August 9, 2019
Interviews
Interview: We wanted to target homemakers: Dilen Gandhi, Pepsico India
Saloni Surti
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June 25, 2019
Interviews
Interview: World Cup gives an opportunity to reach Tier II &...
Saloni Surti
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May 20, 2019
Interviews
Interview: Vikram Chandra talks about industry overhaul with Editorji
Jagruti Verma
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August 29, 2019
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria,...
Aishwarrya Chakraverty
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August 26, 2019
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
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April 30, 2019
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
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January 17, 2020
Interviews
We have had a growth of about 15-20% across Sony SAB...
Media Samosa
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January 18, 2019
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
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July 16, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
Interview: Raju Vanapala explains citizen journalism at play on Way2News
August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Industry Update
Godrej Interio urges India to Make Space for Life in new campaign
Industry Update
Narayan Ranjan, ex-Chief of Staff – Viacom18 joins Happydemic as Chief...
Industry Update
Carat India wins media duties of ACCA
Industry Update
BSH Home Appliances beefs up leadership team
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