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Media Samosa
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Interview
Interviews
The viewership for our platform increased more than double: Ridhima Lulla,…
Interviews
South has always been an essential market for us: Sukhpreet Singh,…
Interviews
We saw a growth in non-prime time viewing as well during…
Interviews
Interview: It is not Television vs OTT but how both can…
Interviews
Interview: Hyper-local news ecosystem is burgeoning in COVID-19 era, says Avinash…
Opinion
Opinion
Opinion: Television for the millennial? Creating a space in the multi-screen…
Opinion
7 hidden PR learnings from characters of NBC’s ‘The Office’
Opinion
Decoding PR Strategy for Real Estate during crisis period
Opinion
Opinion: Cashbacks & Discounts: Is the post-COVID consumer reward ready?
Opinion
The state of VR & AR in the Indian A &…
Expert Take
Expert Take
Opinion: Role of videos in driving commerce post COVID-19
Expert Take
Expert View: Way forward an elusive term for PR industry post…
Expert Take
COVID-19: Events industry hit hard with hope from H2 2020
Expert Take
Impact of COVID-19 on the IPL Ecosystem Value
Expert Take
Will the proposed ban on Fairness Cream ads impact the industry?
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Tarunjeet Rattan joins PR Boutiques International as Vice President for executive…
Movements/Update
NBA 2K League partners with Pocket Aces’ Loco to stream it…
Movements/Update
Hindware launches ‘Contactless Handwashing booths’ as part of new campaign
Marketing
Lavazza launches advergame to support sustainable development projects in Colombia
Movements/Update
NBA & Microsoft get into a strategic alliance to enhance fan…
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Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Aishwarrya Chakraverty
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September 9, 2019
Interviews
Interview: Raju Vanapala explains citizen journalism at play on Way2News
Interviews
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle Chocolates, ITC
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Interviews
Interview: With Khushiyon Wali Feeling, Sony SAB aims to be looked...
Jagruti Verma
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August 9, 2019
Interviews
Interview: We wanted to target homemakers: Dilen Gandhi, Pepsico India
Saloni Surti
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June 25, 2019
Interviews
Interview: World Cup gives an opportunity to reach Tier II &...
Saloni Surti
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May 20, 2019
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Interview: Vikram Chandra talks about industry overhaul with Editorji
Jagruti Verma
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August 29, 2019
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria,...
Aishwarrya Chakraverty
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August 26, 2019
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
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April 30, 2019
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
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January 17, 2020
Interviews
We have had a growth of about 15-20% across Sony SAB...
Media Samosa
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January 18, 2019
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
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July 16, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
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August 12, 2019
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INDUSTRY UPDATE
Industry Update
The Hindu to leverage Taboola’s discovery platform across regional sites
Industry Update
BARC India to report viewership from free & pay platforms separately
Industry Update
Opera announces Opera Ads in India
Industry Update
ZEE5 appoints Rahul Maroli as Senior VP and Business Head, SVOD
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