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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Interviews
Dimon Hu decodes Huawei India’s business & marketing strategy
Aishwarrya Chakraverty
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September 9, 2019
Interviews
Interview: Raju Vanapala explains citizen journalism at play on Way2News
Interviews
Interview: Vkaao aims to inculcate community screening culture says Vaibhav Lal
Interviews
It’s not about only creating a great ad: Anuj Rustagi, Fabelle Chocolates, ITC
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Interviews
Interview: With Khushiyon Wali Feeling, Sony SAB aims to be looked...
Jagruti Verma
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August 9, 2019
Interviews
Interview: We wanted to target homemakers: Dilen Gandhi, Pepsico India
Saloni Surti
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June 25, 2019
Interviews
Interview: World Cup gives an opportunity to reach Tier II &...
Saloni Surti
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May 20, 2019
Interviews
Interview: Vikram Chandra talks about industry overhaul with Editorji
Jagruti Verma
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August 29, 2019
Interviews
Sujit Patil decodes Godrej’s experiential marketing strategy with L’Affaire
Media Samosa
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January 20, 2020
Interviews
Interview: Radio is not limited to FM anymore shares Shivangini Jajoria,...
Aishwarrya Chakraverty
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August 26, 2019
Interviews
Interview: Marketing is part science part magic in a manner of...
Sneha Yadav
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April 30, 2019
Interviews
In-depth: How OnePlus’ Red Cable Christmas Campaign garnered 24.4M impressions on...
Sneha Yadav
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January 17, 2020
Interviews
We have had a growth of about 15-20% across Sony SAB...
Media Samosa
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January 18, 2019
Interviews
Dettol Co-Created with Moms is an obvious next step, says Pankaj...
Jagruti Verma
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July 16, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
Interview: Raju Vanapala explains citizen journalism at play on Way2News
August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
Crosshairs Communication bags PR mandate of Setu
Industry Update
Crosshairs Communication bags PR mandate for Tressmart
Industry Update
Madison Media exits Sri Lanka
Industry Update
Mirchi forays into North America with its launch in Dallas, Texas
