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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Marketing
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Marketing
7UP’s recent TVC urges consumers to Think Fresh
Media Samosa
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October 31, 2019
Marketing
Glucovita Bolts & Nickelodeon tie-up to launch limited edition pack
Marketing
Easyday Club’s Diwali campaign attempts to capture the essence of ‘Pados Ki Dukaan’
Marketing
20 Aishwarya Rai TVCs to refresh your memory on her birthday
Marketing
LAY’S ropes in Ranbir Kapoor and Alia Bhatt as brand ambassadors this World Smile Day
Marketing
Lay’s recent TVC pushes Smile Deke Dekho initiative further
Media Samosa
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October 21, 2019
Marketing
Abhijit Shah shares the ICICI Prudential AMC SIP Hop Song story
Jagruti Verma
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January 14, 2020
Marketing
UltraTech Cement’s campaign emphasizes on the importance of own home this...
Media Samosa
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October 16, 2019
Marketing
Feature: Going #BehindTheScenes with Snapdeal’s Diwali campaign – Snap The Deal
Sneha Yadav
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October 17, 2019
Marketing
Balaji Wafers ropes in Ayushmann Khurrana as brand ambassador
Media Samosa
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October 30, 2019
Marketing
Campaign Face Off: Mondelez India’s Couple-Love vs ITC Fabelle’s Self-Love
Sneha Yadav
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February 18, 2020
Marketing
ColorPlus Bengaluru stores put up mannequin cutout to support cops
Media Samosa
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November 29, 2019
Marketing
Nivea launches Hand Cream with new festive campaign
Media Samosa
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October 23, 2019
Marketing
Red Chief ropes in Vicky Kaushal as Brand Ambassador
Media Samosa
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November 25, 2019
Marketing
Asian Paints & Sony Sab TV launch ‘Khushiyon Bhara Hafta’ this...
Media Samosa
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October 24, 2019
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
September 9, 2019
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August 12, 2019
7UP’s recent TVC urges consumers to Think Fresh
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Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Industry Update
DSG Consumer Partners & Sharrp Ventures lead INR 110 million Series...
Industry Update
Hiver appoints Kumar Shailove as Vice President of Engineering
Industry Update
Hill+Knowlton Strategies appoints Abhishek Gulyani as new CEO for India
Industry Update
Adobe appoints Nitin Singhal to lead its digital experience business in...
