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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Marketing
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Marketing
BREEZER launches Watermelon Mint flavour as the summer edition
Media Samosa
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March 25, 2021
Marketing
Tata Sky rolls out campaign supporting new purpose statement
Marketing
Streax appoints dCell as design and packaging partner
Marketing
OPPO follows footsteps of guerilla marketing with a drone light show in Mumbai
Marketing
5 engaging ways brands can leverage audio streaming advertisements
Marketing
Tide India rolls out campaign announcing launch of Tide Plus Double...
Media Samosa
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December 14, 2020
Marketing
Manushi Chhillar joins Adidas’s roster of brand ambassadors
Media Samosa
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June 5, 2020
Marketing
Bikaji introduces Amitabh Bachchan as brand ambassador
Media Samosa
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October 3, 2019
Marketing
Zee helps SBI Life amplify We Can, We Will anthem in...
Media Samosa
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April 20, 2020
Marketing
ShemarooMe Box Office and Coffee Culture recreate the ‘Theatre’ experience at...
Media Samosa
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September 23, 2020
Marketing
Red Chief ropes in Vicky Kaushal as Brand Ambassador
Media Samosa
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November 25, 2019
Marketing
Kellogg’s puts forth motivational narrative with new breakfast campaign
Media Samosa
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January 20, 2020
Marketing
Dhara encourages Indians with ‘Milled in India’ campaign
Media Samosa
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March 4, 2020
Marketing
Malls step up decor to invite consumers over for Christmas
Jagruti Verma
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December 24, 2020
Marketing
Amazon Prime Video launches Watch Party in India
Media Samosa
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December 7, 2020
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MOST POPULAR
Dimon Hu decodes Huawei India’s business & marketing strategy
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Expanding big ecommerce beyond metros: Challenges and the road ahead
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INDUSTRY UPDATE
Industry Update
Wavemaker & Tata Tea Gold create ‘Dil Ki Suno’ campaign...
Industry Update
DISH TV launches ‘d2h Magic’ to bridge the gap between real-time...
Industry Update
Wavemaker India wins media mandate for SUPR DAILY
Industry Update
Enormous wins the communications mandate of Workex
