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Media Samosa
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Interview
Interviews
Interview: John McNerney, Yahoo on DOOH advertising and its rise in…
Interviews
Viacom18’s Anu Sikka on the ‘localisation’ in kids content &relatable storytelling
Interviews
OOH advertising to reach almost pre-pandemic levels by 2022: Atul Shrivastava,…
Interviews
Our TG is middle-class Bengali women & we believe in creating…
Interviews
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO…
Opinion
Opinion
Opinion: How Virtual Production Technology brings international locations indoors
Opinion
Opinion: Conversation media marketing 101 – Effective Tactics
Opinion
Palatable change? Serving up restaurant experiences in the post-2020 era
Opinion
Opinion: Relevance of research for effective results in PR strategy
Opinion
Opinion: 3 ways the radio industry is taking a multi-media approach
Expert Take
Expert Take
Experts decode implication of Budget 2021-22 on A & M industry
Expert Take
Budget 2021: A & M Industry mulls over expectations from the…
Expert Take
Experts Speak: Marketing on Radio – How networks go beyond the…
Expert Take
Experts Speak: OOH Advertising in 2021 – Is revival on the…
Digital
#PRPOILive: Going GLOcal with PR
People
People
Misinformation is highest about disease spread in Delhi followed by Chandigarh:…
People
ABP News ropes Zulfia Waris as Business Head, ANN Content Studio
Interviews
Interview: TV viewing is 3.5 hrs on average for youngsters: Navin…
Interviews
I have never tried to sensationalise things: Radhakrishnan Sreenivasan, Sports Presenter
Industry Update
Google Cloud Hires Amitabh Jacob to Head India Partnerships and Alliances
Movements/Update
Movements/Update
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted…
Movements/Update
Sony Pictures Networks partners with SayTrees to support afforestation efforts
Movements/Update
Durex collaborates with ADRA India to organize Birds and Bees rally…
Media
IAA Olive Crown Awards 2021 on hold due to rise in…
Movements/Update
Wavemaker rolls out multi-audience planning platform Maximize
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Print
Interview: We look at ourselves as a Viewspaper: Aditya Tandon, Firstpost Weekly
Saloni Surti
-
April 18, 2019
Print
How Mid-day leveraged WhatsApp channel & brand alliances to launch digital tabloid
Print
BCCL says newspapers are safe despite COVID-19 scare
Print
FPJ and Taproot Dentsu join hands to ‘Fight against Corona’ and inculcate new mindset
Print
IRS Q1 2019 Data: Print continues to expand; total number of readers touches 42 crore
Print
SET’s latest nostalgia-driven print campaign brings back pre-partition era in India
Media Samosa
-
January 27, 2021
Print
With editorial revamp, Business Today Magazine to go big on digital
Media Samosa
-
December 16, 2019
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Dimon Hu decodes Huawei India’s business & marketing strategy
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Interview: Raju Vanapala explains citizen journalism at play on Way2News
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7UP’s recent TVC urges consumers to Think Fresh
October 31, 2019
Expanding big ecommerce beyond metros: Challenges and the road ahead
July 19, 2019
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INDUSTRY UPDATE
Industry Update
VMLY&R India partners with CRIF High Mark for online customer experience...
Industry Update
IndiaFirst Life appoints Atri Chakraborty as COO; Sankaranarayanan R as the...
Industry Update
dentsu X India recognized in Adweek Top 100 Fastest Growing Agencies...
Industry Update
Viacom18’s Sudhanshu Vats moves on; Rahul Joshi to take charge
