As part of their mandate, the agency will formulate and execute Faber-Castell’s communication strategy in the country and build the brand’s narrative focused on quality and sustainability.
Speaking on the development, Arti Aggarwal, Head of Corporate Communications, Faber-Castell India, said, “We are looking forward to working with the Aakhya team on various projects and to build the Faber-Castell brand together in India”.
Also read: Value 360 Communications to manage the India PR mandate for the Lufthansa Group
Kavita Datta, Founder, and Managing Director, Aakhya India, had the following to add on the association “Getting to communicate the story of a legacy brand like Faber-Castell is an exciting opportunity for us and we look forward to helping the brand’s journey in the country“.
Faber-Castell is the world’s largest pencil manufacturer based in Stein (Germany) since 1761. With a history of over 257 years, the company is primarily engaged in the design and manufacturing of stationery, office and art supplies.
Founded in 2012, Aakhya India has offices in three cities and has since its inception made a name for itself by offering customized solutions to clients across a variety of industries.
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