Asian Paints has launched a new ad film for Ultima Protek featuring Bollywood actor Ranbir Kapoor. The TVC has been conceptualized by Ogilvy India.
In the ad film, Ranbir is seen as a Matchmaker, trying to find the right groom for an NRI girl traveling through a town that takes lamination to the next level and how their search ends at the perfect house. The campaign focuses on Ultima Protek’s protection from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.
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Speaking about the new Ultima Protek ad, Amit Syngle, MD & CEO, Asian Paints Limited said, “Consumers are looking for solutions to keep their homes beautiful forever and todays homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its Lamination technology, as the Gold Standard of exterior paints.”
Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai, said, “To show all you need to do is laminate your home to keep it safe, we have Ranbir Kapoor in a double role. Old Ranbir playing a matchmaker to help a young girl find her perfect match. She finally finds her match in young Ranbir living in the house of her dreams, laminated and protected by Ultima Protek from Asian Paints.”
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