With the pandemic leading to a standstill in businesses, Enrich Salons aimed to fulfill the brand’s promise of health and safety in unisex salon chain business in India with the launch of its new campaign- ‘Me to We’, to encourage a new outlook & help tackle COVID-19 for its customers.
The custodians of the brand learned an important lesson from the ongoing pandemic that given the contagious nature of the virus, the only way it can now be contained is if we all think not just about ourselves but of others too. The realization is that each one of us is safe only when all of us are safe.
Love Begins With Us | Enrich
At Enrich, we understand the value of this beautiful relationship we have built with you over the years. When you smile, it means the world to us. Even though the masks may hide your smile, we know in our hearts that you still yearn to feel the need for normalcy. We promise we won’t let your shine diminish. We are here for you, and as long as we are in this together, we are one.Let’s take a pledge of safety, and ensure everyone around is healthy and happy. #MetoWe…#Enrich #EnrichSalon #LoveBeginsWithUs #BeautyWithSafetyPledge #Pledge
Posted by Enrich on Tuesday, 16 June 2020
As a part of their ‘Me to We’ initiative, Enrich has released a video that talks about their responsibility of serving customers during the trying times of COVID-19. The Salon industry is suffering a setback owing to the past lockdown period. But the brand is gearing up to be back to serve the customers who are waiting for their salon to open up.
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The protocols detailed as a part of the campaign communication aims to bring alive necessary rituals for the customer and salon team’s safety once business resumes.
“Brand Enrich has set the way by taking cognizance of the learning from this worldwide pandemic and harnessed it into a new way of thinking for the brand that is more inclusive and effective as we all work together to address the situation. The well-being of our community, team, and customers is paramount; hence these initiatives are our way of reaching and building a support system”, said Soumya Shetty, Marketing Head, Enrich Salons.
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