The sixth edition of ‘India Ka Fashion Capital’ campaign by Flipkart Fashion featuring Ranbir Kapoor and Alia Bhatt is aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient.
The fashion industry in India has changed in innumerable ways this past year, as consumer needs continue to evolve at a time when the definition of ‘needs’ itself remains dynamic. For many people, the past year has created a moment of “reckoning and rethinking” as they looked at their fashion requirements through a different lens.
With most people remaining safely indoors, the pandemic triggered changes and brought millions of new customers online to experience fashion through e-commerce, not only in metro cities but also in smaller regions and towns.
The new campaign showcases Flipkart Fashion’s experiences through a media mix, using styled fashion imagery and targeted communication for various micro-segments of consumers through short-format video adverts in the campaign.
Speaking about the launch of IKFC 6.0, Nishit Garg, Vice President, Flipkart Fashion, said, “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers, and partners in order to enhance the customer shopping experience”.
He adds, “Fashion is an important growth driver for us and we believe there is a world of opportunities out there for us to explore. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they have always wished for”.
The campaign is live on television and digital platforms for a period of eight weeks. Apart from two TVCs, consumers can also expect curated digital content. From short videos talking about the benefits of shopping on Flipkart Fashion to a host of social media challenges, consumers can expect to see Ranbir and Alia in various interactive formats.
Comments
comments