Glucovita Bolts, an energy candy from Wipro Consumer Care and Lighting, announced an exclusive tie-up with Nickelodeon’s toon, Rudra from the show Rudra – Boom Chik Chik Boom.
Under the partnership, Glucovita Bolts will roll out new packs, integrated with the Rudra character on it. The brand also announced exciting prizes to be won every week, hour and every day for the pre-teens.
The limited-edition Glucovita Bolts pack launch is supported by a TVC conceptualized by Team Nickelodeon that showcases how the kids can collect three Prince of Magic Rudra Playing cards and scratch for a code to win gaming consoles every week, bicycles every day, skate scooters every hour and an assured Paytm movie cashback voucher.
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Speaking on the announcement, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care & Lighting, said, “Primary consumers of Glucovita Bolts are pre-teen kids and to break through the category clutter, we have to continuously evolve with new and exciting marketing outreach and keep alive the excitement. Being present where the kids help us reach out to them directly and it was only apt that we associate with Nickelodeon’s most loved cartoon show portraying Rudra.”
Speaking about the association, Mahesh Shetty, Head- Network Sales, Viacom18 said, “We are happy to partner with Glucovita Bolt for our popular Nicktoon Rudra. Rudra has a huge fan base and we are confident it will help Glucovita bolt strengthen its connection with consumers. Kids love experiencing their favorite toons in real life and this association will help us increase our reach beyond television by adding value through multiple touchpoints.”
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