Through this campaign, Godrej Expert aims to create awareness about their hair colouring solution. They want to position it as the perfect solution for the busy time-pressed consumer, who is seeking a convenient hair colouring ritual. Actors Sneha & Prasanna, who are a prominent name in the South Indian film industry are now the brand ambassadors for Godrej Expert Easy.
Speaking on Godrej Expert Easy and its TVC campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, said, “Shampoo-based hair colour format in India has had a dramatic growth in the last four years and one of the main reasons for this shift is the ease of product usage for the busy time-pressed consumer. Through this TVC, we wanted to highlight the convenience of using a shampoo based hair colouring format which is not only quick but is also enriched with the benefits of amla and shikakai.”
Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia Group, said, “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.”
The southern region is a key market for Godrej Expert Easy 5-minute Hair colour and thus the campaign is released in languages like Tamil, Telugu, Malayalam and Kannada.
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